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Manila Bulletin devider Drive devider Alice Dixson is Hongqi's new ambassador

Alice Dixson is Hongqi's new ambassador

Published Nov 13, 2025 01:51 am

At A Glance

  • Luxury auto brand Hongqi, welcomes actress and former Binibining Pilipinas International, Alice Dixson, as its newest ambassador.
Luxury auto brand Hongqi, welcomes actress and former Binibining Pilipinas International, Alice Dixson, as its newest ambassador. Hongqi, like Alice Dixson, has perfected its style through the years; and as such, the brand has consistently delivered powerful vehicles that bring premium experiences.
When asked, what drew her to Hongqi, Alice said “Hongqi always looks to challenge the status quo, and push for excellence in everything they do.” She continues, “Their vision “I Decide What Drives Me” isn’t just a motto, each drive has become a statement of your individuality."
Sustainability has always been important to her, inspiring her to live consciously and seek more eco-friendly modes of transportation, such as electric vehicles. “I’ve been considering switching to an electric vehicle for a while now, and Hongqi was already one of my top choices,” she said.
“Even before they reached out, I was already familiar with the brand and impressed by what I learned—it consistently stood out as one of the best in the market. That’s why being part of the Hongqi family now feels like such a natural fit. I’m proud to represent a brand that delivers not just premium driving experiences, but also champions sustainable and environmentally responsible mobility.” Alice adds that she’s excited for what’s ahead, hinting that there’s more to come from Hongqi in the coming months.
Hongqi shares similar sentiments and believes this collaboration reflects their commitment to excellence. “Alice’s exquisite taste, adventurous spirit, and values make her the perfect advocate to show the world what Hongqi is all about,” says Rashid Delgado, Hongqi PH and EVOxTerra President and TDG Co-CEO. “And with that, we're excited to officially have Alice, whose name and style speak for themselves, be the face of Hongqi as it drives into the future.”
Marking the dawn of a new era for Hongqi Philippines, the brand unveils its latest ad featuring Alice and its all-new electric models—the E-H7 and E-HS7. The video is now live on Hongqi Philippines’ official Facebook and Instagram pages.

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Hongqi battery electric vehicle (BEV)
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