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Manila Bulletin devider Lifestyle devider Luminaries and Life devider A new wave of fun at SM City La Union

A new wave of fun at SM City La Union

By MBrand
Published Nov 13, 2025 08:38 am
Surf’s up, La Union—a fresh wave is rolling in with sun-soaked hangs, immersive art, and first-in-the-region finds that match Elyu’s laid-back cool. SM City La Union isn’t just a Gen-Z mall, it’s dropping a whole new aesthetic that perfectly fits right in the vibe of the country's surf capital.
SM City La Union showcases local Elyu artistry with an upscaled inspired installations made with repurposed materials—a symbol of Elyu’s proud coastal heritage and SM’s ongoing commitment to sustainability.
Admire the mangrove-inspired canopy by contemporary artist Leeroy New that stretches across the interior, crafted from bamboo, upcycled bottles, and construction scraps, a nod to a greener, more environmentally responsible future.
Then, strike a pose at the Selfie Walls adorned with oversized bag charms—Insta-worthy backdrops that capture Elyu’s sense of community and coastal cool.
If catching your best angle is more your style, then play with perspective with the Convex Mirror Selfie Wall.
Finally, admire the LED stairs featuring “Where Joy Gathers” by Isaiah Cacnio and “Elio the Surfer” by Raki—works that embody the Elyu spirit and the boundless energy of youth.
Now that you’ve had your fill of coastal art and culture, it’s time to shop, dine, and have a good time!
Beach Bombshell Essentials
Stay flawless under the sun with makeup that won’t melt and glasses that slay—looking busted for the ‘Gram is officially canceled, babe!
The Colorist
Add a burst of color to your beauty game with The Colorist—the first in Ilocos Region’s to make your ‘Gram pop with glam.
Popique
Make your Pinay skin glow with Popique—the Ilocos Region’s first beauty spot made for every Filipina, built for the tropical heat and your next flawless Insta moment.
Seiko Vision
Turn every beach day into a photo op with Seiko Vision—the first in Asia to bring precision eyewear that’s made for the tropics, the trends, and your most Instagrammable angles yet.
Sea these Collectible Beauts
Catch these blind boxes before the tide takes them away!
Whether it's for your shelf or your feed, these fun collectibles are the perfect beach-day companion.
X11
Score the coolest collectibles at X11–the first in the Philippines for all things anime, comics, and pop culture, and a quick way to add some aesthetic to your pics.
Gashapon Bandai
Share the thrill to your feed as you twist the crank at Gashapon Bandai—La Union’s first store where every turn reveals a fun collectible surprise.
Vacay Highlights, Baby
The best way to lock in your beach vacay? Snap it, duh. Round up your besties for a selfie studio sesh or film your surf ride—sun, sea, and endless ‘Gram-worthy moments await!
Oldmoon Studio
Self-shoot your next HD selfie at Oldmoon Studio, the First in Ilocos Region. Pick a cute backdrop, throw on some fun props, and strike a pose for your next IG-perfect content.
Insta360
Capture intense moments in stunning 4K with Insta360, the First in La Union. With action cameras that rotate a full 360-degrees, you’ll be able to nail epicness from every angle!
Nothing beats an Elyu holiday—and now it’s getting even better with the newly opened SM City La Union. After all that scroll-stopping waves and golden hour beaches, give your feed something fresh with a little shopping on the side. Salt, sun, and shopping? Now that’s the perfect trifecta.
Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events

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leisure SM Supermalls SM La Union
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