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Manila Bulletin devider Business devider Trade & Industry devider Goldilocks brings joy to more celebrations with the opening of its 1,000th store

Goldilocks brings joy to more celebrations with the opening of its 1,000th store

Published Nov 12, 2025 06:13 pm
In photo (left to right): Buen Ibarra, VP for Retail Operations, Goldilocks; Jerson Uy, Chief Operating Officer, Goldilocks; and Steven Tan, President, SM Supermalls.
In photo (left to right): Buen Ibarra, VP for Retail Operations, Goldilocks; Jerson Uy, Chief Operating Officer, Goldilocks; and Steven Tan, President, SM Supermalls.
Goldilocks, the country’s beloved bakeshop, is stronger than ever as it celebrates a major milestone—the opening of its 1,000th store at SM City La Union.
From its humble beginnings in 1966, when sisters Milagros Leelin-Yee, Clarita Leelin-Go, and Doris Wilson Leelin opened the first Goldilocks store along Pasong Tamo in Makati, the brand has grown into a true Filipino icon. What started as a modest shop, flourished into the largest bakeshop chain in the Philippines.
Today, Goldilocks is present in all eighteen regions of the Philippines — from Aparri in the North to General Santos in the South — making it the most widely accessible bakeshop brand in the country.
“This milestone is a testament to the trust our customers have placed in us over the years,” said Jerson Go Uy, Chief Operating Officer of Goldilocks. “We’re honored to be part of so many celebrations, and now that we’re 1000 stores strong, we’re even more committed to deliver great products, heartfelt service and the joy that only Goldilocks can bring across the country.”
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