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Manila Bulletin devider Business devider The Stock Market devider Robinsons Retail rides into motorcycle business with Premiumbikes acquisition

Robinsons Retail rides into motorcycle business with Premiumbikes acquisition

PCC approves purchase of Lance Gokongwei's motorcycle retailer

Published Nov 11, 2025 08:56 am
Antitrust watchdog Philippine Competition Commission (PCC) has approved the ₱146-million acquisition by Robinsons Retail Holdings Inc. (RRHI) of Premiumbikes Corp., a motorcycle retailer in the Philippines owned by Lance Gokongwei.
In a resolution dated Nov. 6, 2025, PCC cleared RRHI’s planned acquisition—through its wholly owned subsidiary, Robinson’s Supermarket Corp. (RSC)—of 100 percent of Premiumbikes from Gokongwei.
“This milestone fulfills one of the key closing conditions of the transaction and allows both parties to proceed with finalizing the deal,” said RRHI in a disclosure to the Philippine Stock Exchange (PSE).
“The integration of Premiumbikes into Robinsons Retail’s portfolio opens opportunities to strengthen our operations,” said Premiumbikes General Manager Joselito O. Pojol.
RRHI President and Chief Executive Officer (CEO) Stanley C. Co said, “We look forward to leveraging Robinsons Retail’s nationwide presence and deep retail expertise to deliver better value and service to our customers.”
“This acquisition represents Robinsons Retail’s entry into a fast-growing and profitable motorcycle segment. It strengthens our commitment to build a more diversified and future-ready portfolio that caters to the changing lifestyles and needs of Filipino consumers.
“We see long-term potential in Premiumbikes and look forward to its successful integration into the Robinsons Retail ecosystem,” he added.
As earlier announced, the agreed purchase price of ₱146.4 million is equivalent to Premiumbikes’ 2024 audited book value. RRHI engaged a third-party financial consultant to prepare a fairness opinion and valuation report on the Premiumbikes shares.
The transaction was reviewed and endorsed by the company’s related party transaction committee and subsequently approved by RRHI’s board of directors on July 25, 2025. The share purchase agreement was likewise executed on the same date.
Premiumbikes has demonstrated consistent profitability in recent years. For full-year 2024, the company recorded net sales of ₱4.2 billion, up 15.2 percent year-on-year, while earnings before interest, taxes, depreciation, and amortization (EBITDA) reached ₱324 million, 36.7-percent higher year-on-year.
As of September 2025, the company operates 215 stores nationwide.
Rising demand for motorcycles, combined with relatively low ownership levels, indicates significant long-term potential for this category.
In the Philippines, motorcycle ownership stands at one motorcycle for every eight people (8:1), compared to 4:1 in Indonesia and Vietnam, and 3:1 in Thailand, according to various industry reports.

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Robinsons Retail Holdings Inc. Philippine Competition Commision Lance Gokongwei Stanley Co
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