ATEEZ's Hongjoong unveils fashion film 'Petit Coussin'
K-pop boy band ATEEZ member Hongjoong released a visually whimsical and nostalgic fashion film titled “Petit Coussin” where childhood dreams and artistic imagination come to life.
The project, a blend of music, fashion, and memory, invites viewers into a tender, dreamlike space that celebrates the wonder of growing up and the beauty of remembering where it all began.
Filmed in Seoul, the fashion film marks Hongjoong’s first venture into creative design, presenting a collection of 24 original outfits. The story unfolds across four time frames, from dawn to night, each painted with six looks that capture the rhythm and emotion of a daydream.
Teen models walk across a sandy playground runway, dressed in pieces that carry echoes of childhood innocence and quiet sophistication. Every scene drifts between nostalgic choreography and soft, sentimental imagery, weaving together a story of imagination, growth, and self-expression.
“Petit Coussin” drew inspiration from Hongjoong’s own past, his mother’s children’s clothing store, transforming personal memories into tangible artistry.
Through playful silhouettes, tender colors, and delicate textures, Hongjoong reimagined how the dreams of youth can evolve into the creations of adulthood.