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Manila Bulletin devider Lifestyle devider Food devider McCormick introduces Umami Burst to bring the fifth taste to Filipino kitchens

McCormick introduces Umami Burst to bring the fifth taste to Filipino kitchens

The new all-in-one seasoning promises a rich, balanced flavor made simple for home cooks

By MBrand
Published Nov 10, 2025 10:15 am
McCormick Philippines has unveiled its latest innovation for home kitchens with the launch of McCormick Umami Burst Seasoning Mix, a new all-in-one flavor enhancer designed to bring the power of umami to everyday cooking.
For generations, Filipino home cooks have sought the perfect “timpla” that gives every meal a rich, satisfying taste. McCormick, known globally for its herbs, spices, and seasonings, developed Umami Burst as its answer to that culinary search. The brand calls it “a true flavor revolution,” offering the depth and savoriness of umami — known as the “fifth taste” — in an easy-to-use mix that elevates dishes without overpowering them.
Umami, the distinct savory flavor that makes food taste fuller and more complete, adds a natural balance that enhances any dish. With Umami Burst, McCormick makes that taste accessible to every Filipino household.
The new seasoning mix features McCormick’s signature blend of herbs and spices, providing a deep, balanced flavor that complements both traditional and modern recipes. It is designed for versatility and convenience — ideal for rice, noodles, soups, stir-fries, grilled meats, or even eggs. A single 8-gram pack seasons up to 500 grams of meat, with an 18-month shelf life. The product is available in bundles of 16 sachets at a suggested retail price of ₱78.9.
To introduce the product, McCormick hosted an event titled “Get Set for a Flavor Explosion!” — a lively circus-themed celebration that gathered food experts, distributors, content creators, and guests at the launch. Attendees included Elaine and Jeremy of The Lovey Life, Chuckie Dreyfus, Fourth Solomon, Maymay Estrada, and Luigi Muhlach.
The event showcased how the seasoning brings together convenience and creativity in the kitchen. McCormick emphasized that Umami Burst was created to make flavorful home cooking simple, reliable, and accessible.
Through the launch, McCormick continues its commitment to helping families rediscover the joy of everyday meals. With Umami Burst, the brand aims to make umami — that elusive, deeply satisfying taste — an everyday experience.
McCormick Umami Burst is now available in leading supermarkets and groceries nationwide, as well as on McCormick’s official Lazada and Shopee stores.
To learn more about Umami Burst, visit McCormick’s YouTube channel at https://www.youtube.com/watch?v=-CUk14ashRE
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