The Department of Trade and Industry (DTI) expects the recently launched Tatak Pinoy Strategy (TPS), the government’s 10-year national industrial roadmap, to make domestic manufacturing and local products globally competitive.

Under Memorandum Circular (MC) No. 104 signed last week, President Ferdinand R. Marcos Jr. approved the rollout of TPS, as authorized by Republic Act (RA) No. 11981 or Tatak Pinoy Act.

Tatak Pinoy Act, enacted in February last year, mandates the implementation of a multiyear strategy that will outline the government’s plan to empower domestic manufacturers to compete in the global market and produce diverse and sophisticated products.

TPS will be developed by TP Council, which was established under the same law.

The DTI, which heads TP Council, said TPS was formulated through an evidence-based process in coordination with government agencies, the business sector, research institutions, and other key stakeholders.

Trade Secretary Cristina Roque said this is to ensure that the strategy would open new opportunities for local industries and micro, small, and medium enterprises (MSMEs) to “innovate with purpose, produce with pride, and compete globally with confidence.”

TPS is anchored on five horizontal pillars representing all domestic sectors—human resources, infrastructure, innovation and technology, investments, and sound financial management.

In human resources, the strategy pushes for institutional coordination among various government agencies to produce sectoral workforce plans aligned with transformation goals.

Under infrastructure, the government seeks to address high logistics costs, infrastructure-service mismatches, and energy constraints through coordinated planning, as well as procurement reform and supplier clustering.

TPS seeks to reorient public research toward sector transformation maps, expand testing and certification labs, and develop co-investment mechanisms for technology upgrading under the innovation and technology pillar. This covers the use of intellectual property (IP) to enable commercialization and improve the global competitiveness of Filipino firms.

For investments, the plan aims to integrate national procurement policies to create domestic demand anchors for industrial upgrading. It also seeks to unlock the scaling potential of mid-sized firms through fiscal and non-fiscal incentives.

Lastly, under sound financial management, the government would support a shift from broad-based tax holidays toward “more accountable tools” such as matching grants, blended finance, and supplier development programs.

“These horizontal interventions are national in scope but will be customized for local relevance, especially in underserved provinces and lagging regions,” TPS read. “TPS emphasizes adaptive implementation, phased scaling, and continuous monitoring to ensure effective delivery.”

Moreover, TPS also outlines nine priority sectors for vertical support, identified for their potential to drive inclusive and sustainable economic growth and industrial development.

These sectors are information technology and business process management (IT-BPM); food and agro-processing; cement, steel, and construction materials; semiconductors; electronics and electrical devices; automotive, electric vehicles (EVs), and automotive components; pharmaceuticals, diagnostics, and health products; defense manufacturing; and chemicals and industrial inputs.

The DTI noted that TPS also directs all government agencies to give preference to local products and services in their procurement.

Under the policy, local suppliers can be awarded contracts if their bids are within 25 percent of the lowest foreign offer.

“This measure ensures that the government’s purchasing power directly supports Filipino enterprises,” it said.

TPS complements the government’s Philippine Development Plan (PDP) 2023-2028, which calls for the revitalization of domestic production, quality job creation, and stronger inter-agency coordination through industrial policy, innovation, and procurement reform.