Days before the arrival of the 2025 Miss Universe candidates in Thailand, the Miss Universe Organization (MUO) announced the appointment of Mr. Mario Búcaro of Mexico as its new Chief Executive Officer (CEO), following the recent restructuring of the Board of Directors at JKN Global Group in Thailand.

Mr. Búcaro succeeded Ms. Anne Jakrajutatip, who stepped down on June 20, 2025. The MUO warmly welcomes Mario Búcaro to his new role and looks forward to an exciting new chapter of growth, innovation, and global impact.

"The organization extends its heartfelt appreciation to Ms. Jakrajutatip for her visionary leadership and dedication, which greatly enhanced MUO’s global presence and commitment to inclusion and diversity. Her efforts have left a lasting legacy that will continue to inspire the organization’s mission as she now focuses on her family," the statement read.

Mr. Búcaro, who has served as Vice President for International Relations at MUO since January 2024, brings extensive experience in international diplomacy, public service, and organizational leadership.

A distinguished diplomat, he has represented Guatemala as Ambassador to Israel and Mexico, as well as Concurrent Ambassador to Bulgaria and Cyprus.

Most recently, he served as Minister of Foreign Affairs of Guatemala, where he was recognized for his expertise in conflict resolution, multilateral relations, and advancing national interests on the global stage.

During his tenure at MUO, Mr. Búcaro has played a pivotal role in expanding the organization’s global reach. He led the launch of the “Beyond the Crown” initiative, which promotes women’s leadership, education, entrepreneurship, and social impact beyond the traditional boundaries of competition.

Under his guidance, MUO has strengthened international partnerships and expanded its presence to over 130 countries, creating new platforms that embody the values of empowerment, inclusion, and global unity.

"As CEO of the Miss Universe Organization, Mr. Búcaro will reinforce MUO’s commitment to excellence and inclusivity while enhancing its global outreach. His leadership will focus on strengthening international collaborations, expanding the organization’s presence across the Americas, Europe, Asia, the Caribbean, and Africa, and enriching the candidate experience while upholding integrity and fairness. He will also work to amplify the organization’s social impact initiatives, empowering women and fostering leadership development through innovation, social responsibility, and global engagement programs," the statement added.

Under the leadership of Mr. Raúl Rocha, President of the Miss Universe Organization, MUO will continue to build upon its shared vision of global excellence and unity.

To achieve the long-term goals outlined in our strategic plan, the organization has implemented structural adjustments aimed at strengthening internal management and enhancing operational efficiency.

The MUO Board expressed its full confidence in Mario's leadership to guide the organization into a new era of growth and global influence. "His vision of Miss Universe as a worldwide movement that celebrates authenticity, transformation, and empowerment will continue to unite cultures, expand opportunities for women, and elevate the values that define our brand."

More than 100 candidates will compete at the 74th Miss Universe beauty pageant, which will be held in Thailand on Nov. 21.