Beyond the buzzer: Bench's 'Shoot of Asia' forges unbreakable bond between Manila and Seoul
The iconic Filipino lifestyle brand proves basketball is a universal language, transforming the court into a bridge for cultural exchange and star-powered entertainment.
BENCH founder Mr. Ben Chan
BENCH presents: Shoot of Asia: Basketball Exhibition Game was a powerful display of unity, proving that basketball's language can build bridges between nations. In an arena pulsating with energy, the iconic Filipino lifestyle brand BENCH curated more than just a game; it crafted a landmark moment in Filipino-Korean relations.
The event saw the Philippines' "Kuys Showtime" and Korea's "Rising Eagles" take to the hardwood, not as rivals, but as ambassadors of a shared passion. The evening was officially opened by the perfect symbol of Filipino-Korean friendship, Sandara Park, who introduced the star-studded rosters to a roaring crowd.
Following the national anthems and a unified Oath of Sportsmanship, BENCH founder Mr. Ben Chan set the tone for the night. He spoke of a vision where sports and culture intertwine, emphasizing basketball's unique power to transcend language and borders—a vision brought to life before thousands of ecstatic fans.
From the opening tip-off, the game was a thrilling display of sportsmanship and high-level skill. Fans were treated to a world-class spectacle as both teams showcased incredible heart and dazzling plays, trading breathtaking moments that kept the crowd on its feet. The friendly yet fierce competition on the court was a testament to the deep mutual respect between the two basketball-loving nations.
The energy never waned, thanks to a halftime show that perfectly blended P-Pop and K-Pop, featuring electric performances from Hori7on and girl group Billlie. Ryan Bang's reveal as a guest player further delighted attendees, adding another layer to the event's cultural-fusion theme.
But the night's true exclamation point was a stunning finale performance from Sandara Park. She ignited the arena with the 2NE1 anthem "I Am the Best," and brought a powerful wave of nostalgia over the Filipino crowd with her solo hit "In or Out," capping off an evening dedicated to shared history and future friendship.
BENCH has done far more than sponsor an exhibition game. It has masterfully demonstrated how sports can serve as a powerful tool for diplomacy and connection. The "Shoot of Asia" will be remembered not for its stats, but for its spirit—proving that when competitors can unite under one banner of friendship, everyone goes home a winner.