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AdventEnergy seals integrated energy solutions services with Bacolod hotel

By MBrand
Published Oct 30, 2025 05:24 pm
ADVENTENERGY Assistant Vice President for Business Development and Growth Strategy Jonathan Cruz (second from left) and L’Fisher Hotel Chief Executive Officer Atty. Roseller Ciocon Jr. (second from right) formalized the agreement.
ADVENTENERGY Assistant Vice President for Business Development and Growth Strategy Jonathan Cruz (second from left) and L’Fisher Hotel Chief Executive Officer Atty. Roseller Ciocon Jr. (second from right) formalized the agreement.
BACOLOD CITY – AdventEnergy, the retail electricity supply arm of Aboitiz Power Corp., will provide L’ Fisher Hotel with 673 kilowatts of reliable energy supply and energy performance assessment services designed to optimize its operations.
This is AdventEnergy’s first entry into the Western Visayas region, expanding its reach and enabling contestable customers with the freedom to choose their energy supply.
“Such arrangements reinforce AdventEnergy’s one-stop shop, integrated energy solutions approach. We are honored to be part of L’Fisher’s mission to continue providing timeless elegance and world-class Filipino hospitality,” said AboitizPower Assistant Vice President for Business Development and Growth Strategy Jonathan Cruz. “AdventEnergy is proud to support L’ Fisher Hotel through reliable, integrated, and innovative energy solutions, anchored on our Always-on Innovation philosophy.”
L’ Fisher Hotel is one of Bacolod City’s most iconic lodgings, in operation since 1990.
AdventEnergy’s full suite of integrated energy solutions will support L’ Fisher’s drive to more efficient operations, specifically through its energy audit service. It is a way for the hotel to optimize its energy use, aligned with Republic Act 11285 or the Philippine Energy Efficiency and Conservation Act, helping the establishment identify energy-saving opportunities, reduce costs, and minimize its environmental footprint.
“Our partnership with AdventEnergy is a forward-looking investment in operational efficiency and an embodiment of our shared value for innovation,” said L’ Fisher Hotel CEO Atty. Roseller Ciocon Jr.
“For over three decades, L’ Fisher has been part of Bacolod’s story: Welcoming guests, hosting milestones, and creating memories,” he added. “As we look toward the future, this collaboration ensures that we continue doing so responsibly, guided by innovation and the values that have defined L’ Fisher for generations.”

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Bacolod City AdventEnergy Aboitiz Power L\'Fisher Hotel
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