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Manila Bulletin devider Lifestyle devider Fashion and Beauty devider This new beauty brand says annyeong in the most unique, innovative way

This new beauty brand says annyeong in the most unique, innovative way

By MBrand
Published Oct 29, 2025 10:29 am
Cute, charming, youthful—that’s what Aegyo is all about. Say Annyeong! to the latest oh-so-kyeopta beauty staple that’ll soon be in your makeup rotation.
It’s no secret that Filipinas are big fans of K-Beauty, whether it’s achieving glass skin or that idol glow. But it doesn’t have to be complicated! Helping you unlock your inner K-glow is Aegyo, the newest Korean-inspired brand in the local market with creative beauty products that are wearable and effortless, great for on-the-go Filipinas.
Local K-Beauty enthusiasts have always been vocal about self-expression and how channeling their Korean-inspired looks gave them the right dose of confidence. In line with this, Aegyo hosted a K-Beauty Masterclass during its launch last October 21 in a Korean-inspired cafe in Quezon City. The program featured an engaging masterclass that put Aegyo products to the test–highlighting how each product seamlessly works across a range of skin tones. Whether you're fair, morena, or somewhere in between, there’s truly an Aegyo product for you. 
Moreover, the brand unveiled its debut collection that features four innovative but easy-to-use, dermatologically tested formulas, perfect to throw in your bag:
Velvet Red and Sugar Coral Lip and Cheek Tint
Glitter Pink Lip Gloss
Midnight Black Mascara
With its travel-friendly and mess-free packaging, quick touch ups are so much easier! The cherry on top? Not only is Aegyo pocket-sized, but also pocket-friendly with a price range of only P89-P99.
Standing from left: IDG head Anton Cabanero, Nat’l Sales director Raul Tabigue, Technical director Connie Bahia; COO Bing Cavestany, Nat’l Sales Director Jasmine Lopez, VP & Business Dev’t Peter Paul Ang — members of Atlas Icon Corporation behind the launch of the new cosmetics line.
Standing from left: IDG head Anton Cabanero, Nat’l Sales director Raul Tabigue, Technical director Connie Bahia; COO Bing Cavestany, Nat’l Sales Director Jasmine Lopez, VP & Business Dev’t Peter Paul Ang — members of Atlas Icon Corporation behind the launch of the new cosmetics line.
Aegyo is the newest concept under the Atlas Icon Corporation, an affiliate company of Lamoiyan Corporation, makers of trusted name brands like Hapee, Gumtect, Dazz, and Licealiz. This launch marks a new chapter as this is their first makeup line. More than just following trends, the beauty brand takes inspiration from the best of K-Beauty and matches it with the everyday Filipinas’ day-to-day beauty style.
Fulfill your K-Beauty fantasy and be a #CertifiedAegyoCutie, whether you’re at school, work, or out with friends, with #AegyoOnTheGlow products!
Aegyo Beauty is available on TikTok. Discover your new everyday essentials and bring that effortless K-beauty glow straight to your doorstep. For additional information, head over to @aegyobeautyph on TikTok, and be a #CertifiedAegyoCutie with Aegyo. 

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