In the heart of Cebu, where the sea meets the skyline and energy flows with island rhythm, NUSTAR Resort adds vibrancy to the celebration of life, balance, and community with its inaugural “Rhythms of Wellness”.

Blending lifestyle with culture, sport, and sustainability, the campaign brings together athletes, advocates, and enthusiasts to embrace the island's vibrant spirit and its growing appeal as a world-class hub for leisure, sports, and eco-conscious tourism.

NUSTAR Resort stands as a world-class integrated resort redefining the lifestyle and leisure landscape of the Visayas. Rising along the scenic South Road Properties, it symbolizes the city’s growing prominence as a destination where luxury, culture, and innovation converge. More than a haven of comfort, NUSTAR is a space that celebrates purpose and community, offering experiences that nurture both body and spirit.

The campaign reached new heights with the first-ever Dragon Boat Regatta, a thrilling showcase of athleticism, teamwork, and island pride. It brought together around 20 teams from across the globe and featured categories that welcomed everyone, including men’s and women’s divisions, mixed-gender teams, seniors aged 40 and above, youth under 24, and even para-athletes, transforming Cebu’s coastline into a vibrant stage for unity and vitality.

Through this initiative, NUSTAR continues to position the city not only as a destination for luxury and leisure but as a world-class hub for wellness tourism, where every experience moves to the rhythm of balance, vitality, and life.

The event isn’t just for entertainment, it comes with a purpose of fostering inclusivity and empowerment. The teams raced not only for medals but for meaningful causes, and among them were cancer survivors, advocates for PWD rights, and groups pushing for greater inclusivity in sports. Some of them expressed that medals didn’t define victory or reaching the finish lines, but rather had the chance to prove that strength comes in many forms. Their boats became vessels of advocacy, gliding across the waters with stories of perseverance, teamwork, and hope. Beyond the waves, the true essence of the regatta lies in the community it unites and becomes a powerful reminder that healthy well-being begins when people move together in one rhythm and with one purpose.

The event’s objective deeply resonated with both participants and spectators, reminding them that health goes beyond physical fitness, as it also embodies community spirit, inclusivity, and the joy found in collective achievement.

Through Rhythms of Wellness, NUSTAR Resort reaffirms its long-term vision of empowering communities and nurturing a culture of sustainable well-being. More than a celebration, it stands as a platform that unites people through shared values of health, balance, and connection—reminding everyone that true luxury lies in living well and with purpose. With its meaningful success, NUSTAR envisions Rhythms of Wellness as an annual signature celebration, one that will continue to inspire movement, mindfulness, and meaningful togetherness across the Visayas and beyond.

As expressed by Sean Knights, Chief Operating Officer of NUSTAR Resort Cebu, “This regatta is not just a race; it’s the start of something meaningful. With the strong support of the Cebu City Government, we see this growing into an annual celebration of strength, teamwork, and sportsmanship—placing Cebu on the global dragon boat map.”