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Manila Bulletin devider Lifestyle devider Food devider Kenny Rogers Roasters launches Snow Cheese Roast nationwide

Kenny Rogers Roasters launches Snow Cheese Roast nationwide

The brand introduces new Snow Cheese Roast to redefine comfort food

By MBrand
Published Oct 25, 2025 10:30 am
Kenny Rogers Roasters is giving cheese lovers a reason to celebrate with the launch of its latest menu innovation, the Snow Cheese Roast — a playful and indulgent twist on the brand’s signature roasted chicken.
Unlike typical cheese-flavored offerings, the Snow Cheese Roast takes a creative turn by combining a flavorful cheese marinade, a sprinkle of salty-sweet snow cheese powder, and a creamy Snow Cheese Sauce. The result is a rich yet balanced experience — cheesy but not overwhelming — that perfectly complements the brand’s well-loved roast.
“Our guests are always looking for something new to enjoy, and we love delivering on that,” said Frederick Siy, president and CEO of Kenny Rogers Roasters Philippines. “The Snow Cheese Roast is more than just a twist on cheese—it’s a way for us to surprise our customers and give them another reason to come together over good food. By introducing snow cheese, we wanted to create a unique and memorable flavor profile that elevates a familiar favorite.”
A new take on cheese indulgence
The new lineup features three ways to enjoy the dish:
Snow Cheese Roast (₱810) — a whole roasted chicken marinated in cheese, topped with snow cheese powder, and served with snow cheese sauce.
Snow Cheese Roast Solo B (₱315) — a quarter chicken meal with two sides, muffin, rice, and cheese sauce.
Snow Cheese Sauce (₱50) — a creamy, salty-sweet white cheese dip that pairs perfectly with any Kenny Rogers favorite.
Designed to elevate gatherings and everyday meals alike, the Snow Cheese Roast represents the brand’s continued push toward flavor innovation while staying true to its “deliciously healthy” roots.
Now available at all Kenny Rogers Roasters stores nationwide, the new menu addition promises “a new cheese experience” that’s both comforting and surprising — a fitting evolution for a brand that has been serving Filipino diners for over 30 years.
Follow Kenny Rogers Roasters on Facebook, Instagram, TikTok, and YouTube for updates and promos.
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