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Manila Bulletin devider Technews devider Abenson Unveils the iPhone 17 at Exclusive Launch Event in Abenson Global City

Abenson Unveils the iPhone 17 at Exclusive Launch Event in Abenson Global City

Be among the first to get your hands on the all-new iPhone 17 and the full range of Apple products — now available at Abenson, your trusted destination for the latest tech and top quality appliances.

Published Oct 22, 2025 11:22 am
Abenson, the country’s No. 1 Appliance Store, held an exclusive launch event on October 17 at Abenson Global City to celebrate the arrival of the highly anticipated iPhone17. As an Apple Authorized Reseller, Abenson showcased the entire new lineup from the iPhone 17 series and iPhone Air to Apple Watches, and AirPods. Giving Apple fans a first-hand look at these exciting innovations, all now available at Abenson stores nationwide and at abenson.com where they can shop with confidence.
This excitement began when Apple product enthusiasts placed their pre-orders with Abenson prior to the event launch, enjoying exclusive pre-order deals. The launch event itself began with much enthusiasm as the very first customer received the iPhone 17 right at the launch.
Guests explored interactive booths where they could test the latest Apple products,participated in fun games with awesome prizes, and enjoyed live music that set a festive mood throughout the space. Friendly Abenson staff were there to guide attendees through the features of each device, while exclusive promos made the experience even more exciting.
“Abenson has always been about bringing the latest gadgets closer and bringing the good life to every Filipino,” said Lorie Pamintuan-Intal, Senior Brand Marketing Manager at Abenson. “We’re proud to carry Apple products and to be the trusted destination where customers can experience innovation with confidence, knowing that we are an Authorized Apple Reseller.
”And we don’t stop at offering the latest devices. At Abenson, we’re all about delivering that Amazingly Awesome Experience, from expert personal shoppers ready to guide you through your iPhone journey, to easy payment options, and dependable after-sales support. Because here, it’s never just a purchase, it’s a promise to help you make the most of your Apple experience.
Adding to Abenson’s trusted service and easy payment options, is its strong partnership with Metrobank, Abenson’s official banking partner for the event. This made upgrading easier and more accessible for everyone. This collaboration reflects a shared vision: empowering Filipino families to access the latest in technology through easy, secure,and rewarding payment solutions.
"Our partnership with Abenson, a trusted and leading retail brand, strengthens our shared mission, which is to make life experiences of our fellow Filipinos more rewarding through responsible credit use. This collaboration underscores Metrobank’s commitment to empower consumers to make major purchases smarter, offering them greater value,flexibility and access to the latest technologies," said Gail Male, Metrobank Head of Cards,Personal Loans and Digital Channels Group.
Abenson Rewards members can redeem their points to make upgrading to the latest iPhone easier and more rewarding. Not a member? Download the app, sign up, and start earning points!
The success of this event highlights Abenson’s commitment to bringing top global brands and innovative technology closer to Filipino consumers, supported by friendly service, and convenient, reliable support.For cash, straight, or installment payments, see the full pricelist of the latest iPhone 17 series here:
Through our exciting partnership with Comp Asia, we’re supporting customers’ budgets and the environment. Trade in your old iPhone 16 at any Abenson store and enjoy up to P53,500off when upgrading to the iPhone 17 with CompAsia.
Ready to upgrade? Visit Abenson Global City at 28th Street and 5th Avenue, Bonifacio Global City, Taguig, or conveniently order via chat, message, or call at (02) 8887 2879, 0998965 0064, or 0998 968 6628.
You can also drop by the nearest Abenson branch or explore our full range online atabenson.com. With over 150 stores nationwide, getting the latest iPhone has never been easier!
Terms and conditions apply.
DTI Fair Trade Permit No. FTEB-239064 Series of 2025
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