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Manila Bulletin devider Business devider Trade & Industry devider MR.DIY CEO named Woman Leader of the Year at the 2025 Asia CEO Awards

MR.DIY CEO named Woman Leader of the Year at the 2025 Asia CEO Awards

The leading home improvement retailer also took home Circle of Excellence Awards for Woman Leader of the Year and Diversity Company of the Year

Published Oct 21, 2025 02:03 pm
MR.DIY Philippines CEO Roselle Marisol Andaya receives the Grand Winner trophy for Woman Leader of the Year at the 2025 Asia CEO Awards held at the Manila Marriott Hotel.
MR.DIY Philippines CEO Roselle Marisol Andaya receives the Grand Winner trophy for Woman Leader of the Year at the 2025 Asia CEO Awards held at the Manila Marriott Hotel.
Roselle Marisol Andaya, Chief Executive Officer of MR.DIY Philippines, earned top recognition as Grand Winner for Woman Leader of the Year during the 2025 Asia CEO Awards at the Manila Marriott Hotel.
This marks the leading home improvement retailer’s first participation in the renowned recognition program for the country’s most exceptional business leaders and organizations.
The recognition celebrates Ms. Andaya’s visionary leadership, transformative impact, and advocacy for inclusion in the retail sector.
As the first female country CEO in the MR.DIY Group’s history, she has guided the company through remarkable growth—expanding to over 800 stores nationwide while ensuring that MR.DIY remains a people-first organization grounded in purpose, innovation, and compassion.
Under her leadership, MR.DIY implemented several groundbreaking initiatives in Philippine retail, including:
* Gender-neutral hiring in warehouse operations, breaking traditional gender norms;
* The Store Internship for Special Learners, providing retail training for individuals on the autism spectrum; and
* The transition to 100% renewable energy in its distribution centers, cutting emissions by 34% annually.
“These achievements are built on the strength of our people,” said Roselle Marisol Andaya, CEO of MR.DIY Philippines. “This recognition is a reflection of our shared mission to make everyday living simple, joyful, and complete. Leadership, to me, is about lifting others and creating spaces where everyone can thrive.”
In addition to Ms. Andaya’s individual recognition, MR.DIY Philippines was also recognized with the Circle of Excellence Awards for Woman Leader of the Year and Diversity Company of the Year, underscoring the company’s continued dedication to empowering women leaders and promoting inclusivity in the workplace.
The MR.DIY Philippines contingent at the 2025 Asia CEO Awards, where the company was among the Circle of Excellence Awardees in the Woman Leader of the Year and Diversity Company of the Year categories.
The MR.DIY Philippines contingent at the 2025 Asia CEO Awards, where the company was among the Circle of Excellence Awardees in the Woman Leader of the Year and Diversity Company of the Year categories.
At the forefront of this recognition is MR.DIY’s Store Internship for Neurodiverse Learners, launched in partnership with Candent Learning Haus and later expanded with Marvelous Minds Tutorial Center. The program provides workplace exposure and training for individuals on the autism spectrum while preparing MR.DIY employees to foster empathy and inclusion within their teams.
“We see inclusion not as a destination but as a continuous commitment to responsible growth—one that ensures every individual, regardless of ability or background, has the chance to learn, contribute, and belong,” shared Atty. Suzie Cu, Head of Legal, Compliance, and Sustainability, MR.DIY Philippines.
Each awardee was chosen from among hundreds of nominations for their outstanding contributions to national progress, innovation, and corporate leadership.
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