ADVERTISEMENT
Manila Bulletin devider Lifestyle devider Food devider Add to cart or add to the scare: 'Livestream ng Lagim' returns this Halloween season

Add to cart or add to the scare: 'Livestream ng Lagim' returns this Halloween season

URC's interactive Halloween live selling lets you control a horror story

By MBrand
Published Oct 21, 2025 04:56 pm
This Halloween, horrors lurk in every corner. Some would decorate their house with different kinds of ghosts, ghouls, skeletons, and other supernatural creatures, along with friendly Jack o’ Lanterns. Others might be streaming scary movies as early as now to really bring in the spooky vibe.
Your TikTok feed also isn’t safe from jump scares. As everyone prepares for the Halloween season with their favorite snacks and creative costumes, you can have your own interactive experience with “Livestream ng Lagim,” the third run of Universal Robina Corporation’s (URC) “Dead Selling” activity, starting on Oct. 23, 2025.
This three-episode online live selling event will feature spooky ghost stories and must-grab deals, which include up to 30 percent discount on select URC goodies. Starring in each episode are popular TikTok creators with ghost characters waiting to curse them throughout the stream. “Livestream ng Lagim” will let you play as the co-director who decides if the streamers get saved or plunged deeper into the darkness. With every purchase of popular URC products, like C2 Cool and Clean, Great Taste White, Jack ‘n Jill Presto Creams, and Nips, before each flash sale ends, viewers get to choose what happens next in the stream. The streamers’ fate is in your hands, so choose carefully.
Horrors aside, this is also the perfect time to stock up on the Halloween treats to give away to kids and friends with URC’s delightful range of snacks and drinks. These are also great for your horror movie marathons with loved ones. Keep an eye out for 24 flash deals with up to 30 percent off, and free shipping and discount vouchers. The more you buy, the more you can save.
URC’s “Dead Selling” is an award-winning initiative that bagged the Bronze prize in Creative Commerce at the 2024 Kidlat Awards. Just like its first two runs, the upcoming “Livestream ng Lagim” will be an experiential shopping activity that will make you add to cart or add to the scares.
Be part of this interactive horror experience! Catch the three “Livestream ng Lagim” episodes on URC’s TikTok on Oct. 23 (from 5 p.m. to 9 p.m.), 28 (from 5 p.m. to 9 p.m.), and 30 (from 8 p.m. to 12 midnight). See how these modern-day ghost stories will end.
For more information on how you can make your Halloween extra special, visit URC’s website and like their official Facebook page.

Related Tags

food HALLOWEEN Universal Robina Corporation
ADVERTISEMENT
.most-popular .layout-ratio{ padding-bottom: 79.13%; } @media (min-width: 768px) and (max-width: 1024px) { .widget-title { font-size: 15px !important; } }

{{ articles_filter_1561_widget.title }}

{{ item.title }}
.most-popular .layout-ratio{ padding-bottom: 79.13%; } @media (min-width: 768px) and (max-width: 1024px) { .widget-title { font-size: 15px !important; } }

{{ articles_filter_1562_widget.title }}

{{ item.title }}
.most-popular .layout-ratio{ padding-bottom: 79.13%; } @media (min-width: 768px) and (max-width: 1024px) { .widget-title { font-size: 15px !important; } }

{{ articles_filter_1563_widget.title }}

{{ item.title }}

{{ articles_filter_1564_widget.title }}

{{ item.title }}
.mb-article-details { position: relative; } .mb-article-details .article-body-preview, .mb-article-details .article-body-summary{ font-size: 17px; line-height: 30px; font-family: "Libre Caslon Text", serif; color: #000; } .mb-article-details .article-body-preview iframe , .mb-article-details .article-body-summary iframe{ width: 100%; margin: auto; } .read-more-background { background: linear-gradient(180deg, color(display-p3 1.000 1.000 1.000 / 0) 13.75%, color(display-p3 1.000 1.000 1.000 / 0.8) 30.79%, color(display-p3 1.000 1.000 1.000) 72.5%); position: absolute; height: 200px; width: 100%; bottom: 0; display: flex; justify-content: center; align-items: center; padding: 0; } .read-more-background a{ color: #000; } .read-more-btn { padding: 17px 45px; font-family: Inter; font-weight: 700; font-size: 18px; line-height: 16px; text-align: center; vertical-align: middle; border: 1px solid black; background-color: white; } .hidden { display: none; }
function initializeAllSwipers() { // Get all hidden inputs with cms_article_id document.querySelectorAll('[id^="cms_article_id_"]').forEach(function (input) { const cmsArticleId = input.value; const articleSelector = '#article-' + cmsArticleId + ' .body_images'; const swiperElement = document.querySelector(articleSelector); if (swiperElement && !swiperElement.classList.contains('swiper-initialized')) { new Swiper(articleSelector, { loop: true, pagination: false, navigation: { nextEl: '#article-' + cmsArticleId + ' .swiper-button-next', prevEl: '#article-' + cmsArticleId + ' .swiper-button-prev', }, }); } }); } setTimeout(initializeAllSwipers, 3000); const intersectionObserver = new IntersectionObserver( (entries) => { entries.forEach((entry) => { if (entry.isIntersecting) { const newUrl = entry.target.getAttribute("data-url"); if (newUrl) { history.pushState(null, null, newUrl); let article = entry.target; // Extract metadata const author = article.querySelector('.author-section').textContent.replace('By', '').trim(); const section = article.querySelector('.section-info ').textContent.replace(' ', ' '); const title = article.querySelector('.article-title h1').textContent; // Parse URL for Chartbeat path format const parsedUrl = new URL(newUrl, window.location.origin); const cleanUrl = parsedUrl.host + parsedUrl.pathname; // Update Chartbeat configuration if (typeof window._sf_async_config !== 'undefined') { window._sf_async_config.path = cleanUrl; window._sf_async_config.sections = section; window._sf_async_config.authors = author; } // Track virtual page view with Chartbeat if (typeof pSUPERFLY !== 'undefined' && typeof pSUPERFLY.virtualPage === 'function') { try { pSUPERFLY.virtualPage({ path: cleanUrl, title: title, sections: section, authors: author }); } catch (error) { console.error('ping error', error); } } // Optional: Update document title if (title && title !== document.title) { document.title = title; } } } }); }, { threshold: 0.1 } ); function showArticleBody(button) { const article = button.closest("article"); const summary = article.querySelector(".article-body-summary"); const body = article.querySelector(".article-body-preview"); const readMoreSection = article.querySelector(".read-more-background"); // Hide summary and read-more section summary.style.display = "none"; readMoreSection.style.display = "none"; // Show the full article body body.classList.remove("hidden"); } document.addEventListener("DOMContentLoaded", () => { let loadCount = 0; // Track how many times articles are loaded const offset = [1, 2, 3, 4, 5, 6, 7, 8, 9, 10]; // Offset values const currentUrl = window.location.pathname.substring(1); let isLoading = false; // Prevent multiple calls if (!currentUrl) { console.log("Current URL is invalid."); return; } const sentinel = document.getElementById("load-more-sentinel"); if (!sentinel) { console.log("Sentinel element not found."); return; } function isSentinelVisible() { const rect = sentinel.getBoundingClientRect(); return ( rect.top < window.innerHeight && rect.bottom >= 0 ); } function onScroll() { if (isLoading) return; if (isSentinelVisible()) { if (loadCount >= offset.length) { console.log("Maximum load attempts reached."); window.removeEventListener("scroll", onScroll); return; } isLoading = true; const currentOffset = offset[loadCount]; window.loadMoreItems().then(() => { let article = document.querySelector('#widget_1690 > div:nth-last-of-type(2) article'); intersectionObserver.observe(article) loadCount++; }).catch(error => { console.error("Error loading more items:", error); }).finally(() => { isLoading = false; }); } } window.addEventListener("scroll", onScroll); });
Join Our Newsletters

Sign up by email to receive news.

© 2025 Manila Bulletin The Nation's Leading Newspaper. All Rights Reserved.