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Manila Bulletin devider Drive devider Hino Motors Philippines opens new Bacoor dealership

Hino Motors Philippines opens new Bacoor dealership

Published Oct 20, 2025 08:53 pm

At A Glance

  • Hino Motors Philippines opens a new dealership in Bacoor, Cavite to strengthen after-sales services and support for local businesses.
  • The new facility, operated by Subic GS Auto Inc., serves as a key hub for Cavite's growing transport and logistics sectors.
From left: Eric G. Tan, Subic GS Auto Chief Operating Officer; Vicente T. Mills Jr., Hino Motors Philippines Chairman; Edward G. Tan, Subic GS Auto President; Shingo Sakai, Hino Motors Philippines President; Johnny G. Tan, Subic GS Auto Chairman; Takao Taguchi, Subic GS Auto Vice Chairman; Ichiro Kobayashi, Subic GS Auto Director; Tsuyoshi Kawade, Subic GS Auto Director; and Sadanobu Furuhashi, Asahi Enterprises Co., Limited General Manager, gather for the Ceremonial Toast during the Hino Bacoor Opening event.
From left: Eric G. Tan, Subic GS Auto Chief Operating Officer; Vicente T. Mills Jr., Hino Motors Philippines Chairman; Edward G. Tan, Subic GS Auto President; Shingo Sakai, Hino Motors Philippines President; Johnny G. Tan, Subic GS Auto Chairman; Takao Taguchi, Subic GS Auto Vice Chairman; Ichiro Kobayashi, Subic GS Auto Director; Tsuyoshi Kawade, Subic GS Auto Director; and Sadanobu Furuhashi, Asahi Enterprises Co., Limited General Manager, gather for the Ceremonial Toast during the Hino Bacoor Opening event.
Hino Motors Philippines (HMP) has reinforced its nationwide service network with the recent inauguration of its 24th dealership, Hino Bacoor. The new facility marks another step in the company’s commitment to providing reliable after-sales service and operational support for Cavite’s rapidly expanding business community.
Located along Molino Boulevard near the LRT-1 Cavite Extension and Manila-Cavite Toll Expressway (CAVITEX), the dealership is strategically positioned to cater to the needs of entrepreneurs, transport operators, and logistics providers in one of Southern Luzon’s busiest corridors. The establishment aims to reduce vehicle downtime by offering quicker access to maintenance and repair services, allowing operators to sustain productivity and efficiency.
Vicente T. Mills, Jr., Chairman of Hino Motors Philippines, highlighted the importance of the new branch as part of the company’s continuous effort to expand its Total Support network across the country. “We believe that the health and vitality of our dealer organization is essential to the on-going growth of Hino, and we know fully well that commercial vehicles are part of the bloodstream for economic prosperity of the country,” said Mills. He also commended Subic GS Auto Inc. for its consistent growth and long-term partnership with HMP, noting its expansion from a single facility in Parañaque in 2012 to five operational branches today.
Present during the opening ceremony were key executives from both Hino Motors Philippines and Subic GS Auto Inc., including HMP President Shingo Sakai, Subic GS Auto Chairman Johnny G. Tan, President Edward G. Tan, and Vice Chairman Takao Taguchi. Their attendance underscored the shared vision between the manufacturer and its dealership partner in delivering total customer support across all operational fronts.
From left: Takao Taguchi, Subic GS Auto Vice Chairman; Edward G. Tan, Subic GS Auto President; Shingo Sakai, Hino Motors Philippines President; and Vicente T. Mills, Hino Motors Philippines Chairman.
From left: Takao Taguchi, Subic GS Auto Vice Chairman; Edward G. Tan, Subic GS Auto President; Shingo Sakai, Hino Motors Philippines President; and Vicente T. Mills, Hino Motors Philippines Chairman.
“Hino Bacoor embodies our vision of Total Support,” said Subic GS Auto President Edward G. Tan. “Beyond delivering trucks and buses, we provide end-to-end solutions that keep businesses moving. It is our commitment to the culture of total support that Hino Motors is always preaching and advocating. From our service managers to our customer care officers, we are dedicated to help Cavite enterprises stay competitive while contributing to safer and more modern public transport.”
Hino’s Total Support philosophy revolves around a customer-first approach that integrates vehicle sales, service, and parts availability under one roof. By enhancing the accessibility of maintenance and repair services in Cavite, the brand aims to boost the operational reliability of local transport operators and logistics companies.
The addition of Hino Bacoor expands the brand’s footprint in key economic zones outside Metro Manila, ensuring that local businesses have dependable access to both commercial vehicles and professional after-sales care. The dealership’s modern facilities are expected to serve not only private fleet owners but also the province’s growing demand for public transport modernization.
Through this latest expansion, Hino Motors Philippines continues to strengthen its presence nationwide, reflecting its goal of supporting the country’s mobility and economic development through reliable, sustainable, and customer-focused transport solutions.

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