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Manila Bulletin devider Lifestyle devider Fashion and Beauty devider The latest in local beauty: Radiant, inclusive, and proudly Filipino

The latest in local beauty: Radiant, inclusive, and proudly Filipino

From hydrating lipsticks to glow-giving blushes, these new releases show how innovation continues to shine

Published Oct 18, 2025 12:16 pm
Beyond creating affordable and quality products, Filipino beauty labels are continuously stepping up their game with innovations, inclusive shade ranges, and skincare-infused formulas that rival global names. Here are some of the latest homegrown finds that deserve a spot on your radar.

Skin tint for everyone
When it comes to high-performance makeup, GRWM Cosmetics never disappoints. The brand recently dropped its All About the Base Skin Tint collection featuring 25 diverse shades—a major win for inclusivity. This lightweight, long-wearing tint doesn’t just even out your complexion; it also nourishes your skin with its skincare-powered formula. Perfect for those who love a no-fuss, beginner-friendly everyday look.
Lock-in, baked-in base
Keep your makeup fresh all day with Lovely Cosmetics’ Beyond Blur Setting Powder. This talc-free, sheer-finish powder locks in your base without the heavy or cakey feel—just make sure to layer it properly over your favorite moisturizer. If you prefer a matte or fuller coverage finish, it’s best to test it in person before adding it to your cart.

For naturally flushed cheeks
Dala Global makes a strong debut in the local makeup scene with Dewphoria, the country’s first duo liquid blush. Each tube features both cool and warm tones, giving you options to mix and match for that dewy, radiant flush. With its buildable pigmentation and luminous finish, this blush is designed to suit every mood and skin tone.
For kissable lips all day long
Since 2022, Chuchu Beauty has been serving up fun, youthful cosmetics. Its newest drops, the Lip Crayon and Matte Bomb, might just be their best yet. Both formulas deliver rich, transfer-proof color payoff that stays put while keeping lips hydrated and comfortable for hours.
Face filter on-the-go
Say goodbye to the struggle of finding a compact powder that matches your skin tone. Colourette Cosmetics continues to champion inclusivity with its Blur Base Ever Powder Foundation. Infused with SPF 15, this powder provides all-day oil control and a smooth, blurred finish. Available in 12 shades, there’s something for everyone.

Naturally plump, glossy lips
Complete your all-local look with Lucky Beauty’s Lip Spicer collection. These lip-plumping glosses deliver high-shine moisture, a playful tingle, and a hint of sparkle. Each of the six shades offers varying levels of “spice,” so if you’re sensitive to that tingling sensation, check the label first before swiping.

Related Tags

GRWM Chu Chu Beauty Dala Global Lucky Beauty
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