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Manila Bulletin devider Technews devider Digimap welcomes the iPhone 17 with a nostalgic midnight launch

Digimap welcomes the iPhone 17 with a nostalgic midnight launch

Published Oct 18, 2025 09:34 am
25-year-old online seller Charmaigne was first in line to buy an iPhone 17 at Digimap One Ayala.
25-year-old online seller Charmaigne was first in line to buy an iPhone 17 at Digimap One Ayala.
Digimap, one of the country’s leading Apple Authorized Resellers, ushered in the arrival of the iPhone 17 with a midnight launch at its flagship store in One Ayala in Makati City, blending technology, nostalgia, and excitement in an unforgettable celebration.
With the theme “Throwback to the Future,” the event paid tribute to the evolution of technology while celebrating Apple’s latest innovation. One Ayala Mall was transformed into a retro-futuristic playground, complete with neon lights, nostalgic design touches, and futuristic installations that delighted both guests and customers.
Digimap completes the retrofuturistic theme of its iPhone 17 midnight launch with bulky CRT TVs and colorful neon signs.
Digimap completes the retrofuturistic theme of its iPhone 17 midnight launch with bulky CRT TVs and colorful neon signs.
Simultaneous midnight launches were also held at Ayala Center Cebu and Alabang Town Center, expanding the celebration nationwide.
Leading the festivities at One Ayala were Digimap executives Anton Gonzalez (president), Gerald Senolos (country general manager), Jennifer Maranan (country retail operations head), and Laine Vallar (country marketing head).
From early evening, Apple enthusiasts, media, influencers, and loyal customers gathered in anticipation to be among the first to own and experience the iPhone 17. The crowd enjoyed live music, interactive installations, and immersive photo booths leading up to the October 17 midnight countdown.
To mark the official release, Digimap rewarded early birds with exciting freebies:
₱37,000 worth of items for the first customer in line
₱14,000 worth of freebies for the next 29 customers
₱8,000 gift bags for the 31st to 100th customers
The night was made even livelier with live DJ sets, raffles, and exclusive offers from Home Credit, UnionBank, and HSBC, which also provided on-site financing options to make upgrading to the new iPhone easier than ever.
The iPhone 17 launch reflected Digimap’s mission to make every Apple experience more personal and meaningful for Filipino consumers.
“The ‘Throwback to the Future’ theme was more than just a creative direction—it was our way of celebrating how far we’ve come in mobile phone innovation,” said Laine Vallar, Country Marketing Head of Digimap Philippines. “We wanted to bring back the joy of discovering technology for the first time, while embracing the latest generation of iPhone from Apple.”
Home Credit Chief Marketing Officer Sheila Paul
Home Credit Chief Marketing Officer Sheila Paul
Since its Philippine debut in March 2023, Digimap—powered by Indonesia’s retail giant MAP Group (Mitra Adiperkasa)—has grown rapidly, combining world-class retail standards with a deep understanding of the local market.
Its flagship store at One Ayala, opened in October 2023, stands as a testament to this vision. Today, Digimap operates over 20 stores nationwide and plans to reach 30 locations by the end of 2025.
“We’re not just opening stores—we’re building a nationwide community for Apple users,” Senolos said. “From day one, our focus has been customer experience. Whether it’s through personalized service, flexible financing, or brand activations, we want Digimap to be where technology and human connection meet.”
Together with its multi-brand concept Digiplanet, the company continues to shape a retail ecosystem that reflects how Filipinos live, play, and stay connected in the digital age.
From left: Andi Manzano, Dong Ronquillo, Barbie Imperial, Nicole Hernandez, Kelly Misa, and Rica Peralejo were some of the personalities who graced the iPhone 17 midnight launch.
From left: Andi Manzano, Dong Ronquillo, Barbie Imperial, Nicole Hernandez, Kelly Misa, and Rica Peralejo were some of the personalities who graced the iPhone 17 midnight launch.
Recognizing the growing demand for flexible and consumer-friendly access to technology, Digimap continues to offer:
Trade-in programs
0% installment plans
Easy financing options
Lifestyle-driven retail spaces in all its stores
As a sister company of Planet Sports, which manages powerhouse brands such as Foot Locker, New Balance, Hoka, Converse, and Skechers, Digimap brings top-tier retail operations with a distinctly Filipino touch.
The iPhone 17 is now available at all Digimap stores nationwide, online at digimap.ph, and via its Shopee Flagship Store, with exclusive launch bundles, trade-in deals, and limited-time flexible payment options.
Stay updated on Digimap’s latest offers and events by following @DigimapPH on Facebook, Instagram, and TikTok.
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