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Manila Bulletin devider Drive devider Isuzu brings business-ready transport solutions to 2025 Cebu Truck Fest

Isuzu brings business-ready transport solutions to 2025 Cebu Truck Fest

In the heart of the Visayas

Published Oct 17, 2025 10:33 am

At A Glance

  • Isuzu Philippines Corporation (IPC), in partnership with its Cebu dealer Iconic Dealership, Inc. (IDI), officially kicked off the three-day Isuzu Cebu Truck Fest 2025 in Mandaue City.
Isuzu brought together industry leaders, local entrepreneurs, fleet customers, and trusted body builders to celebrate Isuzu’s commitment to providing business-ready mobility solutions to the heart of the Visayas.
Isuzu Philippines Corporation (IPC), in partnership with its Cebu dealer Iconic Dealership, Inc. (IDI), officially kicked off the three-day Isuzu Cebu Truck Fest 2025 in Mandaue City.
Held from October 3 to 5, the event featured 10 commercial vehicles and two light commercial vehicles, each tailored to meet the evolving needs of Filipino businesses. Given Cebu’s status as a thriving hub for industries such as manufacturing, logistics, and cold storage, the region is an ideal setting to drive progress with businesses.
Versatile commercial vehicles
The Isuzu Cebu Truck Fest showcased a diverse lineup of commercial vehicles, from light-duty to heavy-duty models, each with practical body applications to support real-world operations.
Leading the lineup was the Isuzu Traviz, a favorite among Small to Medium Enterprises (SMEs) nationwide. It was on display with a bubble top, aluminum van, and Class 1 PUV configuration — ideal for cargo delivery, enclosed transport, and public utility use, respectively. Compact yet robust, the Traviz is built for both urban and provincial routes, powered by the reliable Isuzu 4JA1 Blue Power engine capable of handling heavy loads.
The Isuzu N-Series, IPC’s best-selling light-duty truck range, was represented by several specialized variants: the NLR85E Refrigerated Van, ideal for cold storage businesses, and the QLR77E Aluminum Van, suited for dry logistics and cargo delivery. For public transport operators, the NLR77H Class 2 PUV offered a spacious and comfortable solution. All N-Series models feature ergonomic cabins designed to enhance driver comfort during long-haul operations, alongside durable builds and fuel-efficient engines.
For businesses requiring large and long-distance transport capacities, Isuzu’s medium to heavy-duty trucks were also prominently featured. The FVM Boom Truck, equipped with a hydraulic crane, is tailored for lifting and transporting heavy equipment — making it ideal for construction and utilities. Also on display were cab and chassis models designed for flexible body applications, including the FRR90, FTS, and EK5.
Completing the lineup were Isuzu’s light commercial vehicles, including the mu-X 4x4 LS-E AT and the D-Max Flexiqube variant, which are well-suited for corporate use, field operations, and logistics.
The Isuzu Advantage
Executives of Isuzu Phils Corp and Isuzu Cebu Iconic Dealership, Inc at the 2025 Isuzu Cebu Truck Fest.
Executives of Isuzu Phils Corp and Isuzu Cebu Iconic Dealership, Inc at the 2025 Isuzu Cebu Truck Fest.
The Isuzu Cebu Truck Fest not only shows the top truck brand’s versatility and product quality but also highlighted its commitment to aftersales support that drives success. Through its nationwide dealer network and parts availability, customers enjoy uninterrupted access to essential services and genuine parts — ensuring their vehicles remain roadworthy while minimizing downtime and operational costs.
The Isuzu Mobile Medic provides customers support with on-site maintenance and diagnostics delivered by Expert Field Engineers, to aid in business operations. IPC also invests in training programs for drivers and mechanics, promoting safe and efficient vehicle operations that contribute to long-term customer satisfaction and business growth.
Exclusive offers
During the Truck Fest, customers could take advantage of exclusive spot discounts on select models, including the Traviz L, N-Series, F-Series, and S & E Series. These limited-time offers are designed to help businesses invest in reliable transport solutions that deliver long-term returns.
Your responsible partner
With its strong lineup of commercial vehicles, commitment to aftersales excellence, and exclusive offers tailored for Cebuano businesses, the Isuzu Cebu Truck Fest 2025 reinforces IPC’s role as the “Responsible Partner” in driving growth across the Visayas. IPC is set to continue its commitment to supporting Filipino enterprises with transport solutions that are built to last.
“Through this Truck Fest, we are proud to showcase our transport solutions to Cebu, where the entrepreneurial spirit and resilience of the Visayan people thrive,” said IPC President, Mikio Tsukui during his welcome address. “Our extensive lineup of commercial vehicles displayed today underscore our commitment to serve the various needs of Filipinos. We remain committed to supporting this dynamic region, providing not only versatile, durable, and fuel-efficient trucks, but also aftersales support that move industries and communities forward.”

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Isuzu Philippines Corp. (IPC)
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