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Manila Bulletin devider Technews devider TCL and Anson's VVIP Event: Elevating the Retail Experience Through Partnership

TCL and Anson's VVIP Event: Elevating the Retail Experience Through Partnership

Published Oct 15, 2025 06:29 pm
TCL, the No. 1 Panel TV brand in the Philippines, a Triple Global Top 1 TV brand, and a top global leader in air conditioner sales, is joining forces with its premier retail partner, Anson’s, for an exclusive showcase dedicated to their loyal customers. Marking 25 years of strong partnership, TCL and Anson’s continue to redefine excellence through innovation, quality, and customer trust.
Dubbed 'Beyond the Screen: A TCL x Anson’s VVIP Showcase,' this event highlights TCL’s commitment to innovation and customer excellence. The showcase will culminate in the grand reveal of the TCL × Anson’s October 15 Promo Lineup—a curated selection of top-tier TVs, air conditioners, and essential home appliances designed to make premium technology accessible to all.
“Anson’s has been a major contributor to TCL's success in the Philippines from day one. Our relationship with Anson’s is deeply rooted and strategic. They have been instrumental in driving TCL's growth, especially in the large-screen and premium segment, and in achieving our current market leadership status. This dedicated event is our way of celebrating that shared success and reinforcing the strong partnership we rely on as we continue to bring our innovations to consumers,” TCL CEO Peter Chen emphasizes.
As for Ansons’ part, their strategic relationship with TCL has evolved. Transitioning from a traditional retailer-supplier model to a deep strategic alliance focused on mutual growth, market penetration, and customer experience.
“The partnership has been a long and successful one. We’ve seen TCL evolve, continuously innovating and enhancing the quality of its product offerings. For us at Ansons, this means we can consistently provide our valued customers with great technology and reliable service. We take pride in our partnership with TCL and are strongly committed to expanding our reach within the Filipino market,” Mr. Chen adds.
TCL honored Anson's Appliances with a special award for their outstanding commitment to excellence. Ansons earned this recognition by becoming the first partner dealer to record the highest sales of the monumental 115-inch TCL C7K Premium QD-Mini LED TV, currently the world's largest and most advanced display. This accomplishment solidifies Ansons' position as a market leader and a pioneer in the industry.
Beyond the Screen, Elevating Lives
The retail space venue, Anson’s The Link, was transformed into a cinematic showcase of innovation and elegance. With the flagship 115-inch TCL C7K Premium QD-Mini LED TV serving as the centerpiece, guests were fully immersed in the Beyond the Screen experience.
In addition to exploring TCL’s wide range of innovative products, guests were treated to an exceptional live performance by Asia’s Diamond Soul Siren, Nina, who serenaded the crowd with her top hits, adding a touch of elegance to the exclusive afternoon affair.
And to make the celebration even more exciting, just in time for the holidays, TCL rolled out an exclusive, limited-time promotion—offering massive discounts on a wide array of TCL products, including TVs, Air Conditioners, Washing Machines, and Refrigerators, from October 15 to 19, 2025, at all Anson’s store locations.
Enjoy Exclusive TCL Appliance Deals and Upgrade Your Home, Only at Ansons!
“We’re thrilled to jumpstart the holiday rush with this special offer, available exclusively at Anson’s. We sincerely thank Anson’s for their unwavering support and partnership, which continues to be invaluable to TCL. Expect more exciting developments ahead as we remain focused on delivering innovations that truly elevate the quality of life for our customers,” TCL Philippines Deputy Director of Sales Cyd Montebon shared.
Hurry! These exclusive offers are available for a limited time only — visit your nearest Anson’s store today and upgrade to your favorite TCL appliance.
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