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Manila Bulletin devider Business devider Trade & Industry devider MPower expands retail aggregation with Mr. Freeze

MPower expands retail aggregation with Mr. Freeze

Published Oct 14, 2025 01:50 pm
MPower, the local retail electricity supplier (RES) of Manila Electric Co. (Meralco), announced it has aggregated several facilities of Mr. Freeze Tube Ice Inc. into the retail aggregation program (RAP).
RAP is an initiative of the Energy Regulatory Commission (ERC) that allows smaller end-users to combine their multiple sites to meet the 500-kilowatt (kW) threshold. In this case, Mr. Freeze’s ice plants across Metro Manila as well as Cavite, Laguna, Batangas, and Bulacan provinces have entered the contestable market through MPower.
Although the capacity remains undisclosed, MPower has strengthened its partnership with Mr. Freeze for its bulk power purchasing deal.
Redel M. Domingo, Meralco’s first vice president and head of MPower, reaffirmed the RES company’s commitment to provide energy solutions and services to firms such as the tube ice dealer.
“This partnership is not just about business; it’s about the shared goals we believe in: sustainability, responsible energy use, and putting the customer first. MPower is more than just a supplier; we’re a partner committed to growing with you and supporting what matters most,” he said.
Philip Gerald Santos, Mr. Freeze president and chief operating officer (COO), commended the strengthened partnership, noting that Meralco has been energizing the company’s first ice plant since 2005.
“We look forward to sustainable growth and continued success as we power our Mr. Freeze ice plants, and we’re excited for this new journey with MPower by our side,” Santos shared.
RAP was introduced early this year to advance retail competition in the energy industry. This initiative would allow customers to secure contracts with their preferred energy supplier at an agreed-upon price point, as provided under the Electric Power Industry Reform Act (EPIRA) of 2001 under Republic Act (RA) No. 9136.
This year, MPower has also partnered with other firms under the Manuel V. Pangilinan (MVP) Group, including PLDT Inc., Smart Communications Inc., and Maynilad Water Services Inc.
Through Meralco’s RES, the company was able to pioneer retail aggregation in the property sector by consolidating the power demand of DMCI Holdings Inc. to enter the competitive retail market.
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