Touted as the “enfant terrible” of the Max Mara Fashion Group, Max&Co. has long been known for its fresh, vibrant, and contemporary aesthetic—one that seamlessly blends Italian heritage with youthful energy. On Sept. 12, 2025, the brand further strengthened its presence in the Philippines as it unveiled its new flagship store at Central Square Mall in Taguig City.

The Manila fashion set was welcomed into its 86.59-square-meter space, which showcases classic craftsmanship through a modern, sensory lens. Surfaces throughout the store celebrate texture and tactility with warm-toned handcrafted stoneware and custom-made Italian Palladiana terrazzo flooring. Soft, organic structures and minimalist furnishings define the interior, creating a welcoming and harmonious ambiance.

On display is the brand’s signature mix-and-match approach, celebrating individuality and freedom of expression through statement coats, versatile staples, dresses, and accessories that effortlessly adapt to dynamic lifestyles.

Leading the event were Max&Co.’s deputy general manager Daniela De Piccoli and retail operations and training manager Eleonora Zavaroni, who warmly welcomed guests to the new space. With this opening, the brand reinforces its presence in the country—offering a fresh destination for fashion-forward consumers in one of Manila’s most vibrant and influential districts.