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Manila Bulletin devider Lifestyle devider People and Events devider Let these Asian stars inspire your autumn dressing game

Let these Asian stars inspire your autumn dressing game

Asia's fashion movers and shakers gather in Manila to toast the unveiling of H&M's fall-winter 2025 collections

Published Oct 14, 2025 07:17 am
For over a decade, H&M has been providing Filipinos with everyday style fixes through its numerous stores across the country. Until now, fans of the brand have only seen its latest collections on store shelves after their international debuts. This time, the Swedish fashion giant reinforces its presence in the Philippines as it hosts its first-ever fashion presentation—witnessed by some of Asia’s leading fashion movers.
Saed El-Achkar, president of H&M’s Region East Asia and Greater China
Saed El-Achkar, president of H&M’s Region East Asia and Greater China
On Sept. 19, 2025, at the Grand Hyatt Manila in Taguig City, guests from South Korea, the Philippines, Malaysia, Vietnam, and Singapore gathered to toast the unveiling of H&M’s fall-winter 2025 collections. The celebration began with a TikTok masterclass, followed by a showcase of the brand’s striking new pieces—all of which are now available in stores and online.
As the sun set over Manila, the soirée came alive with a runway show featuring ensembles infused with British nostalgia, ’90s grunge, and ’80s glamour. Joining the celebration was Saed El-Achkar, president of H&M’s Region East Asia and Greater China.
Bela Padilla
Bela Padilla
Mika Salamanca
Mika Salamanca
Malaysia’s Eyka Farhana, Juwei Teoh, and Jestinna Kuan
Malaysia’s Eyka Farhana, Juwei Teoh, and Jestinna Kuan
Camille Co
Camille Co
Laureen Uy
Laureen Uy
Michelle Dee
Michelle Dee
Catriona Gray
Catriona Gray
Singapore’s Rachel Wong, Tyler Ten, and Willabelle Ong
Singapore’s Rachel Wong, Tyler Ten, and Willabelle Ong
Jung Jin Young
Jung Jin Young
Chie Filomeno
Chie Filomeno
Vietnam’s Tran Tieu Vy, Doan Thien An, and Nguyen Cao Ky Duyen
Vietnam’s Tran Tieu Vy, Doan Thien An, and Nguyen Cao Ky Duyen
LA Aguinaldo
LA Aguinaldo
“I want to say a huge thank you to all of you for being with us here today,” Saed said as he raised a toast. “You are an incredible support to us on the journey H&M is on—to liberate fashion for the many—and you make sure that we are accessible to everyone. We are also inspiring people around the world, and you’ve played an incredible role in that.”

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people and events fashion and beauty H&M Philippines
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