If you were walking around the Mall of Asia (MOA) Complex at about 7 p.m. last night, you might’ve noticed buildings glowing in blue. At first glance, you might assume it’s because of the “ber” months.

But the real intention? To boldly stand with those fighting silent battles.

The advocacy was made possible through the collaboration of the TADS Sales Engagement (SE) team, SM Offices, and SMDC Services Corporation. This unity alone serves as an encouragement to many that mental health deserves the same attention and effort as any other advocacy.

In solidarity with the Philippine Mental Health Association, Inc., which launched the Light Up Blue Campaign, all five ECom buildings and SM MOA's facade were lit up in blue.

The estate became a sea of blue, with people wearing various shades of the color in support of the cause. 

Across the iconic MOA Globe shone the message: “We Shine Blue for Mental Health.”

The striking display was designed to turn heads—a deliberate effort to draw attention to mental health awareness, and one that has clearly achieved its purpose.

People—a mix of participants, mall goers, and onlookers—held up their phones to capture the moment and share it online, helping spread the message further.

With Christmas season just around the corner, many Filipinos find themselves caught in the holiday rush, from gift shopping to deadlines and Christmas parties. But while the season fills many with cheer, others continue to face silent struggles.

SM, which is known for its extravagant arrangements during the holidays, often puts on a show as early as October. But instead of jumping right into Christmas, SMDC takes a pause, hoping to shine a light on mental health first.

Let this be a thoughtful reminder for everyone that compassion and care should never be seasonal.