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Manila Bulletin devider Entertainment devider Movies and TV devider Lee Chae-min, 'Bon Appétit, Your Majesty' top brand reputation rankings for Korean actors, dramas in October

Lee Chae-min, 'Bon Appétit, Your Majesty' top brand reputation rankings for Korean actors, dramas in October

Published Oct 9, 2025 02:38 pm  |  Updated Oct 11, 2025 01:06 pm
(Clockwise from top righ) Lee Chae-min, Song Seung-heon, Lee Young-ae, Shin Ye-eun and Jun Ji-hyun (Photos: tvN, Disney , Instagram)
(Clockwise from top righ) Lee Chae-min, Song Seung-heon, Lee Young-ae, Shin Ye-eun and Jun Ji-hyun (Photos: tvN, Disney , Instagram)

Lee Chae-min and “Bon Appétit, Your Majesty” ranked No. 1 in the brand reputation index for Korean drama actors and Korean dramas in October. 

The Korea Corporate Research Institute released the results of the brand reputation index based on consumer engagement, media exposure, communication and community indices.

It is derived from extracting brand big data, analyzing consumer behavior, and categorizing and weighing the values ​​into engagement value, communication value, media value, and social value. 

Brand reputation big data analysis allows the public to understand where, how, why, and how much consumers talk about a brand. 

K-drama actors 

The Korea Corporate Research Institute analyzed 101.26 million brand big data for 100 actors who appeared in Korean dramas from Sept. 7. 

For October 2025, Lee Chae-min garnered the No. 1 spot again in the brand reputation index for Korean drama actors with a score of 8.21 million. 

Lee Chae-min played the role of King Yi Heon in  “Bon Appétit, Your Majesty,” which ended in September with a rating of 17.107 percent. 

His co-star in the series, Yoona, placed sixth with a score of 3.15 million.  

According to Koo Chang-hwan, institute director, “As a result of the analysis of drama actor brand reputation in October 2025, the Lee Chae-min brand was analyzed to be number one. In the big data link analysis, the Lee Chae-min brand showed high scores for 'passionate acting, re-creation, and diversity,' and in the keyword analysis, 'tyrant chef,’ ‘Yi Heon’ and ‘irreplaceable actor'. In the positivity/negativity ratio analysis, the positivity ratio was analyzed to be 93.75 percent.” 

​Placing second is Song Seung-heon of “My Troublesome Star” with 3.91 million in brand reputation index followed by Lee Young-ae of “Walking on Thin Ice,” 3.54 million; Shin Ye-eun of “The Murky Stream” and “A Hundred Memories,” 3.37 million; and Jun Ji-hyun of “Tempest,” 3.31 million. 

Song Seung-heon (Instagram)
Song Seung-heon (Instagram)
Lee Young-ae (Instagram)
Lee Young-ae (Instagram)
Lee Chae-min (tvN)
Lee Chae-min (tvN)
Shin Ye-eun (Instagram)
Shin Ye-eun (Instagram)
Jun Ji-hyun in
Jun Ji-hyun in "Tempest" (Disney )

​The top 20 K-drama actors in the brand reputation index for October are: 

1. Lee Chae-min

2. Song Seung-heon

3. Lee Young-ae

4. Shin Ye-eun 

5. Jun Ji-hyun

6.  Im Yoon-ah, 

7. Jang Dong-yoon

8. Uhm Jung-hwa

9. Go Hyun-jung

10 Kim Da-mi

11. Heo Nam-joon 

12. Kim Young-kwang 

13. Gang Dong-won

14. Kang Han-na

15. Kim Go-eun

16. Lee El

17. Kim Gun-woo

18. Lee Re

19. Park Ji-hyun 

20. Han Suk-kyu

Korean dramas

In the brand reputation index for Korean dramas in October, the institute analyzed 62.82 million pieces of brand data from 21 popular dramas from Sept. 6 to Oct. 6, measuring engagement, communication, media consumption and viewership.  

“Bon Appétit, Your Majesty” is No. 1 with a brand reputation index score of 13.17 million. 

“Bon Appétit, Your Majesty” (tvN)
“Bon Appétit, Your Majesty” (tvN)

Placing second is “Shin’s Project” with 4.9 million followed by “Our Golden Days,” 4.89 million; “A Hundred Memories,” 3.86 million; and “You and Everything Else,” 3.76 million. 

The top 20 Korean dramas based on brand reputation index in October 2025 are:

1. Bon Appétit, Your Majesty

2. Shin’s Project

3. Our Golden Days

4. A Hundred Memories

5. You and Everything Else

6. My Troublesome Star 

7. My Youth

8. Good Luck 

9. Walking on Thin Ice 

10. Tempest 

11. A Graceful Liar 

12. Queen Mantis

13. Twelve

14. The Woman Who Swallowed the Sun

15. To The Moon

16. Ms. Incognito

17. The Murky Stream

18. No Mercy 

19. Queen Confidence 

20. First Lady 

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