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Manila Bulletin devider Property and Living devider The Property Geek: Developments shaping Metro Santa Rosa

The Property Geek: Developments shaping Metro Santa Rosa

Broadfield, SM Neo Verde, Ayala Malls Nuvali, and Greenfield City lead the South's transformation into a vibrant and sustainable growth hub.

Published Oct 7, 2025 06:31 pm
The southern corridor of Santa Rosa and Biñan is no longer just a residential haven; it is fast becoming the country’s next growth hub. With landmark projects from Ayala Land, SM Group, and Greenfield City, the area is shaping up to be a game changer in Philippine development.
Broadfield: The new business district
Ayala Land’s Broadfield is envisioned as the next central business district of the South. Strategically located and seamlessly connected to Nuvali, Aera Heights, and Southmont, Broadfield will host offices, retail spaces, and lifestyle destinations designed to fuel both business and community growth.
SM Neo Verde and Park Inn International Hotel
SM Prime is raising the stakes with Neo Verde, a mixed-use complex that integrates commerce, leisure, and residential living. Adding to this momentum is the arrival of Park Inn International Hotel, a world-class hospitality brand that signals investor confidence and positions the South as ready for global standards.
SMX Trade Hall and the Museum for Architecture and Residences
Further elevating the region’s profile are two cultural and commercial landmarks: SMX Trade Hall, a venue for conventions and exhibitions, and the Museum for Architecture and Residences, which will highlight the Philippines’ evolving design and urban identity. These additions strengthen the South not only as a business hub but also as a center for culture and innovation.
Park Inn International Hotel
Park Inn International Hotel
Ayala Malls Nuvali
Ayala Malls Nuvali
Broadfield
Broadfield
Ayala Malls Nuvali: The Greenbelt of the South
Ayala Malls Nuvali is poised to become the “Greenbelt of the South,” offering an elevated shopping and lifestyle experience. This development further cements Nuvali’s reputation as a sustainable and world-class estate.
Greenfield City: The pioneer
Long before these new projects, Greenfield City laid the groundwork for growth. Its master-planned community, complete with modern infrastructure and open spaces, set the tone for sustainable development in South Luzon.
The South’s defining moment
Taken together, these developments mark more than progress; they represent a historic shift. With Broadfield, Neo Verde, Park Inn, SMX Trade Hall, Ayala Malls Nuvali, the Museum for Architecture and Residences, and Greenfield City, the Santa Rosa Biñan corridor is on track to redefine urban living in the Philippines. The future is no longer on the horizon; it is rising here in the South.

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