Lucky Me! and Linya Linya team up for witty National Noodle Day collab
Limited-edition shirts and tote bag capture Filipino humor and pancit canton nostalgia
By MBrand
Two well-loved Filipino brands have joined forces for National Noodle Day. Lucky Me!, the country’s top instant noodle brand, partnered with Linya Linya, the local label known for witty one-liners on shirts and tote bags, to launch a playful collection that fuses comfort food with pop culture.
The collaboration dropped Oct. 2 at Monde Nissin headquarters, just ahead of National Noodle Day on Oct. 6, 2025. The launch introduced two shirts and one tote bag, each designed with wordplay that nods to Lucky Me! Pancit Canton’s everyday presence.
The first shirt, “Pang-shirt Canton,” riffs on how the dish fits any occasion—pang-breakfast, pang-dinner, pang-snack, and now pang-shirt. The second, “Pancituationship,” references the Gen Z buzzword for complicated romances, describing the feeling when one runs out of pancit canton. Rounding out the collection is the tote bag “Carry On Pancit Canton,” both a witty accessory and a mantra.
The launch event mixed humor, lifestyle, and food. Guests watched a comedy set by KoolPals’ Nonong Ballinan and James Caraan, joined in a National Noodle Day dedication board, and even saw Lucky Me! team members model the shirts on a pop-up runway. Noodle toppings and Pinoy finger food rounded out the celebration.
“Lucky Me! has always been a part of Filipino lives – not just on the table but in every kwento that brings comfort and joy. With Linya Linya, we’re taking that comfort to a new space, making it wearable, shareable, and truly part of pop culture,” said Gen Dela Peña, Integrated Marketing Communications head of Monde Nissin.
Ali Sangalang, Linya Linya’s co-founder, added: “At Linya Linya, our mission has always been to capture everyday Pinoy wit and experiences in ways that connect with people. This collab with Lucky Me! is natural and exciting – as noodles and linya are both deeply woven into our lives. Now, you can literally wear what you're feeling.”
The limited-edition shirts and tote bag are available for a short run on Linya Linya’s online store. More than just merchandise, the collab blends humor, nostalgia, and Filipino identity—turning National Noodle Day into both a food and lifestyle celebration.