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Manila Bulletin devider Philippines devider Metro Manila devider Metro Manila cities dominate 26th ATOP Pearl Awards

Metro Manila cities dominate 26th ATOP Pearl Awards

Published Oct 3, 2025 02:12 pm
San Juan City Mayor Francis Zamora and his wife, Keri, receive the plaques for the city’s recognition as the Best Tourism-Oriented LGU in the Philippines, First Runner-up in Best Practices in Sustainable Tourism, and Second Runner-up in Best Tourism Videos all under the Highly Urbanized Cities category at the ATOP Pearl Awards, where the National Capital Region was also awarded as the Most Outstanding Tourism Officers Organization. (Photo from San Juan City PIO)
San Juan City Mayor Francis Zamora and his wife, Keri, receive the plaques for the city’s recognition as the Best Tourism-Oriented LGU in the Philippines, First Runner-up in Best Practices in Sustainable Tourism, and Second Runner-up in Best Tourism Videos all under the Highly Urbanized Cities category at the ATOP Pearl Awards, where the National Capital Region was also awarded as the Most Outstanding Tourism Officers Organization. (Photo from San Juan City PIO)
Several cities in Metro Manila bagged multiple awards in the 26th Association of Tourism Officers of the Philippines (ATOP) Pearl Awards held in Baguio City on Oct. 2, Metro Manila Council (MMC) President and San Juan City Mayor Francis Zamora proudly announced.
Attended by thousands of tourism officers from across the country—representing municipalities, component cities, independent cities, highly urbanized cities, and provinces, the prestigious event celebrates the best in Philippine tourism governance and innovation.
According to Zamora, the Association of Tourism Officers – National Capital Region (ATO-NCR) was recognized as the winner for Best Tourism Organization (Regional Level), affirming the collective strength and leadership of Metro Manila’s tourism sector.
The highlight of the evening was San Juan City’s historic win as Grand Winner in the Highly Urbanized City (HUC) Category for Best Tourism-Oriented Local Government Unit (LGU), considered the highest honor of the night.
The mayor, together with his wife Keri and the hardworking staff of the San Juan City Tourism and Cultural Affairs Department, personally received the awards.
In his acceptance remarks, Zamora invited fellow tourism officers to visit San Juan City and experience its famed hospitality and historical trail, while also congratulating all winners of the Pearl Awards.
“I am proud to see our tourism officers working hand in hand to promote Philippine tourism and highlight the unique beauty and strength of each LGU,” Zamora said.
The Metro Manila cities recognized during the event include:
(Highly Urbanized City Category)
San Juan City
• 2nd Runner Up – Best Tourism Video
• 1st Runner Up – Best Practices on Sustainable Tourism
• Grand Winner – Best Tourism-Oriented LGU (HUC Category – Top Prize)
Caloocan City
• 2nd Runner Up – Best Sports Tourism
• 2nd Runner Up – Best Tourism Promotions Brochure
• 1st Runner Up – Best Tourism Month/Week Celebration
Valenzuela City
• 2nd Runner Up – Best Tourism Month/Week Celebration
• 1st Runner Up – Best Institutionalized Culture and Arts Program
Las Piñas City
• Grand Winner – Best Tourism Promotion Video
Muntinlupa City
• Grand Winner – Best Institutionalized Culture and Arts Program
Pasig City
• Grand Winner – Best Practices on Sustainable Tourism
Quezon City
• Hall of Fame – Best Event Hosting: International Event
• Grand Winner – Best Event Hosting: International Event
• Grand Winner – Best Tourism Event: Religious Festival
• 1st Runner Up – Best Practices in Community-Based Tourism
• 1st Runner Up – Best Tourism Souvenirs: Non-Food
• 2nd Runner Up – Best Event Hosting: Local Event
• 2nd Runner Up – Best Practices on Sustainable Tourism

Related Tags

Metro manila francis zamora mmc tourism ATOP pearl awards metro news
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