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Manila Bulletin devider Lifestyle devider Shopping devider Lazada brings 20 million authentic Korean finds to Filipino shoppers

Lazada brings 20 million authentic Korean finds to Filipino shoppers

Shoppers can now enjoy direct access to Korea's most popular brands such as Sulwahsoo, d'Alba, Mediheal, COSRX, Skinfood, Laneige and many more on Lazada

By MBrand
Published Oct 1, 2025 09:27 am
Gmarket on LazMall
Gmarket on LazMall
Lazada, Southeast Asia’s leading online shopping destination, is bringing Filipino shoppers closer to the heart of Korea with the launch of 20 million authentic Korean products on its platform, made possible through a new partnership with South Korea’s Gmarket.
Shoppers can now enjoy direct access to a wide selection of Korean favourites, such as Sulwahsoo, d’Alba, Mediheal, COSRX, Skinfood, Laneige and many more. Beyond beauty and skincare products, shoppers can also access a myriad of K-lifestyle goods, from everyday essentials, health, groceries and even mother and baby products.
In the Philippines, demand for Korean products has surged in recent years, fueled by the influence of K-Pop, K-dramas, and the global popularity of K-beauty. With products sold directly from verified Korean sellers, shoppers can browse and cart out with confidence on Lazada. Every purchase is endorsed by Lazada’s 100% product authenticity assurance, with peace-of-mind for seamless delivery, and reliable after-sales support.
“Korean brands are hugely popular in Southeast Asia, and we’re thrilled to bring them directly to our shoppers. This partnership with Gmarket reinforces Lazada’s promise as the go-to destination for authentic, high-quality products from trusted brands,” said by a Lazada spokesperson. “Beyond expanding assortment, we are also shaping a new era of online shopping, one where consumers can shop with confidence, discover global brands seamlessly, and enjoy a more engaging, personalized experience powered by AI.”
Beyond Korean products, Lazada continues to strengthen its assortment through LazMall, Southeast Asia’s biggest virtual mall connecting shoppers to over 32,000 leading international and local brands. From everyday essentials to premium lifestyle labels, Lazada has become the go-to platform for authentic, high-quality products across the region.

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