Capital market stakeholders are seeking to tap the vast and growing mass affluent segment of young tech-savvy Filipino investors, as it presents a huge opportunity for wealth creation in the country.

To enable this segment to help enlarge the country’s economic pie, a video library project was launched by the Shareholders’ Association of the Philippines (SharePHIL) partnered with the Securities and Exchange Commission (SEC), the Capital Markets Development Foundation, Inc. (CMDFI), and FINEX Research and Development Foundation (FINEX Foundation).

Called Project RISE, this initiative aims to “equip retail investors and shareholders with the right tools to make informed decisions today and prepare for the opportunities ahead.”

Citing a study by the Boston Consulting Group, SharePHIL President Dino Bate said the number of mass affluent Filipinos (those with at least $100,000, or approximately ₱5.8 million in wealth) is expected to almost double to 48 million, with GDP per capita reaching around $6,500 by 2030.

“This means millions more Filipinos will soon have the savings and appetite to invest. And with the right knowledge and values, Filipinos can turn this opportunity into lasting success,” he noted.

In a simple ceremony held at the SEC on October 1, SharePHIL turned over the first batch of its educational videos to SEC Chairperson and CEO Francis Ed. Lim.

Lim said, “Project RISE is more than a campaign. It’s about helping to build a generation of Filipinos who are not just investors, but informed, confident, and empowered investors.

“And let’s face it: financial literacy is not a ‘nice-to-have.’ It’s an essential defense against scams and fraud, and the foundation of trust in our markets.”

SharePHIL also signed a memorandum of understanding with its partners — CMDFI, FINEX Foundation, the Philippine Stock Exchange (PSE), Management Association of the Philippines (MAP), the Philippine Institute of Certified Accountants (PICPA), and the Junior Achievement of the Philippines Inco. (JAPI) — to formalize its collaboration in promoting the video library to its target audience of retail investors and shareholders.

SharePHIL stated that there is also heightened interest from other organizations in using the video library for their financial literacy programs.

“Our goal is simple: to give every Filipino access to high-quality, easy-to-understand materials that guide them on their investing journey,” said Bate.

The digital library contains a collection of educational videos and short reels that explain investing concepts in a clear and practical manner.

Topics of the videos include: “Getting Started with Investing,” “Understanding Equities,” and “Building a Future Ready Portfolio.”

The videos are designed especially for self-directed investors and young professionals who want to take control of their financial future with trustworthy guidance.

“The library is not just about the basics; it’s also about building good investing habits like patience, discipline, and a long-term mindset. It will be a living resource, continuously updated so it remains relevant and accessible to anyone, anytime,” Bate added.