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Manila Bulletin devider Entertainment devider 'Squid Game' 2 tops drama brand reputation ranking

'Squid Game' 2 tops drama brand reputation ranking

Published Jan 7, 2025 06:42 am

At A Glance

  • "The Tale of Lady OK," "The Fiery Priest" season 2, "Lightshop Keeper" and "When the Phone Rings" in top 5  

Netflix’s “Squid Game” season 2 grabbed the No. 1 spot in the drama brand reputation ranking in South Korea.

The Korea Corporate Research Institute released the brand reputation index covering Korean dramas for January 2025.

It analyzed 119.67 million pieces of big data of 16 popular Korean dramas from Dec. 7 last year to Jan. 7 this year.

The brand reputation index was based on consumer participation, media exposure, communication, community and viewership indices.

“Squid Game” season 2, which premiered on Dec. 26, topped the drama brand reputation index for January 2025 followed by “The Tale of Lady OK,” “The Fiery Priest” season 2, “Lightshop Keeper” and “When the Phone Rings.”

EN-US_SG-S2_Primary_Main_RoundandRound-Safe_Vertical_27x40_RGB_PRE.webp

"Squid Game" season 2 (Netflix)

tale.jpg

“The Tale of Lady OK" (JTBC)

Fierypriest2.png

“The Fiery Priest” season 2 (Disney+)

Light Shop Keeper Poster (1).jpg“Lightshop Keeper” (Disney+)

phone1.jpg

“When the Phone Rings” (MBC)

Based on the ranking, “Squid Game” season 2 is in first place with a score of 45.15 million including 14.3 million in media index.

“The Tale of Lady OK,” which stars Lim Ji-yeon, Choo Young-woo, Yeonwoo and Kim Jae-won, scored second place with a brand reputation index score of 11.84 million.

In third place is “The Fiery Priest” season 2, headlined by Kim Nam-gil, Kim Sung-kyun and Lee Hanee, with a score of 11.6 million.

The “Lightshop Keeper,” starring Ju Ji-hoon, Park Bo-young, Kim Seol-hyun and Bae Seong-woo, is in fourth place with a brand reputation index score of 11.46 million.

In fifth place is “When the Phone Rings,” starring Yoo Yeon-seok, Chae Soo-bin, Heo Nam-jun, and Jang Gyu-ri, which received a score of 6.46 million.

Here are the top 16 Korean dramas based on the brand reputation index for January 2025:

1. Squid Game season 2

2. The Tale of Lady OK

3. The Fiery Priest season 2

4. Lightshop Keeper

5. When the Phone Rings

6. Iron Family

7. Moving

8. Cinderella Game

9. Family Matters

10. Who Is She!

11. Love Your Enemy

12. My Merry Marriage

13. Parole Examiner Lee

14. Desperate Mrs. Seonju

15. Check-in Hanyang

16. Brewing Love

Related Tags

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