Security Bank Corp. aims for a 10 percent return on equity (ROE) this year while enhancing its digital and physical presence to meet the growing demands of consumers and businesses.

In a briefing, Eduardo Olbes, chief financial officer of Security Bank, said that the bank expects fluctuations in its profits, but its primary goal is to continue improving and increasing profitability over time.

“As of the third quarter, we are better than where we were from the start of 2024, and we see even further improvement in terms of ROEs,” Olbes told reporters on Thursday, Jan. 30.

Security Bank president and CEO Sanjiv Vohra is supportive of this, noting that “by putting the customer first, we will be able to improve our customer retention, our profitability, and our growth going forward.”

“In terms of what to expect in 2025, our growth our ambition clearly more of the same—we will continue to grow on our customer base,” he said, adding that it will also capitalize on the technology to offer customized solutions.

As for its physical presence, Vohra has projected around 400 branches at end-2025. “We will not only build on our digital footprint but we will also complement that through our physical presence so that we are able to cater to our customer set in terms of new products and innovations,” he said.

Security Bank recently introduced a new retail banking app and plans to launch separate mobile banking apps for corporate clients and micro, small and medium enterprises (MSMEs) in the first half of the year.

As the bank saw a robust growth across all lines of business, it sees ahead a strong consumer demand and plans to expand home and auto loans, credit cards, and MSME lending.