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Manila Bulletin devider Business devider The Stock Market devider With gold medals in hand, Tanduay sets sights on Europe, Latin American markets

With gold medals in hand, Tanduay sets sights on Europe, Latin American markets

Published Jan 23, 2025 07:41 am

Tanduay Distillers Inc. is aiming to penetrate new markets in Europe and Latin America this year after successfully venturing into the Czech Republic and South Korea in 2024.

In a statement, the firm said “Plans are underway to establish a brand presence in France, Italy, Spain, Denmark, the Nordic Region, and Latin America.”

As of January 2025, Tanduay products are available in Armenia, Australia, Austria, Belgium, Canada, Costa Rica, Czech Republic, Georgia, Germany, Hungary, Luxembourg, Malta, New Zealand, People's Republic of China, Peru, Poland, Singapore, South Korea, Taiwan, the Netherlands, United Arab Emirates, United States, and United Kingdom.

Tanduay aims to build on its accomplishments from the past year during which it won prestigious international medals to solidify its position as one of the spirits industry's leading brands.

“We continue to strike the perfect balance between heritage and progress. This duality—the fusion of tradition and modernity—is at the heart of our campaign and allows us to connect with people, not only in the Philippines but around the world,” said Lucio Tan III, President of the Lucio Tan Group and Tanduay Distillers, Inc.

Founded in 1854, Tanduay began as a small distillery in Manila and has since grown into a global powerhouse. In 2024 alone, the brand clinched honors at different international spirits competitions.

Tanduay Double Rum received gold awards from the Beverage Testing Institute and the SIP Awards. Tanduay Asian Rum Gold also won a gold in the Best Buy Category of the Beverage Testing Institute and an Innovation Award at the SIP Awards.

Tanduay Asian Rum Silver was bestowed gold awards at the San Diego Spirits Festival, and Especia Spiced Rum earned a gold and a Best in Category for Spiced Rum award at the New Orleans Spirits Competition.

Even Tanduay’s newest products, the Tanduay Reserve Rum - 10 Years and the Tanduay Reserve Rum - Overproof, received immediate recognition. The former won both a Master Medal and Taste Master Award, while the latter earned gold at the Asian Spirits Masters by The Spirits Business. 

These accolades underscore Tanduay’s consistent commitment to crafting exceptional rum products of world-class standards.

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Lucio Tan III Tanduay Distillers Inc.
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