The Jollibee Group has inaugurated the first Tiong Bahru Bakery branch in the Philippines—its first foray into fresh viennoiseries and handmade pastries—more than a year after signing a joint venture to bring the brand to the country.
Originally hailing from Singapore, Tiong Bahru Bakery is known for its croissants and other expertly handmade pastries using the finest French ingredients. It now has 21 branches in Singapore.
Its first store in the Philippines is located at Verve Residences Tower 2, Bonifacio Global City (BGC) in Taguig.
“Introducing Tiong Bahru Bakery to the Philippine market aligns with our commitment to providing Filipinos with exciting, world-class dining experiences,” said Jollibee Group Global President and CEO Ernesto Tanmantiong.
He noted that “this marks the first international branch of Tiong Bahru Bakery, and we are proud to open it here in the Philippines. We deeply appreciate the support of our exceptional partners—Titan Dining, Ayala Malls, and Bonifacio Global City—who have been instrumental in bringing this vision to life."
“We look forward to seeing this collaboration thrive, blending local and global culinary traditions, as we continue spreading the joy of eating,” he added.
Jollibee Group Philippines CEO Joseph Tanbuntiong said that “for years, Tiong Bahru Bakery has been synonymous with serving [high-quality] croissants and an array of delectably unique creations. Now, with its arrival in the Philippines, we want [it] to be the people’s go-to spot where they can indulge in freshly baked products while soaking in the store's inviting ambiance.”
In August 2023, Jollibee announced that it had forged a joint venture with affiliate Food Collective Pte. Ltd. (FCPL) to own and operate Tiong Bahru Bakery and Common Man Coffee Roasters in the Philippines.
Jollibee said they will set up a joint venture company (JVCo) that will be 60 percent-owned by Jollibee and 40 percent by FCPL.
Both companies have committed to invest up to P250 million in the JVCo, which will have its own resources and personnel, with JFC taking the lead in the management and operation of the business.
Tanmantiong said that “these brands will be a strong addition to JFC’s foreign franchised brands and will allow JFC to capture an even greater opportunity and strengthen JFC’s position for further growth in the Philippine market.”
The JVCo will be the franchisee of both Tiong Bahru Bakery and Common Man Coffee Roasters brands in the Philippines.
FCPL is a majority-owned subsidiary of Titan Lifestyle Holdings Pte. Ltd., a wholly owned subsidiary of Titan Dining LP, in which JFC has a 90 percent participating interest.
The company is incorporated in Singapore, and its primary activity is owning and operating lifestyle brands, including Tiong Bahru Bakery and Common Man Coffee Roasters.