The Department of Tourism (DOT) has teamed up with AirAsia Philippines to boost the Halal tourism sector amid efforts to position the country as a premier Muslim-friendly destination.
DOT Secretary Christina Garcia-Frasco and AirAsia Philippines Chief Executive Officer Ricardo F. Isla formalized the partnership on Jan. 9 through the signing of a memorandum of understanding at the DOT Central Office in Makati City.
Under the agreement, AirAsia Philippines will introduce Halal-certified meals on all its flights, becoming the first airline in the country officially recognized by the DOT as Muslim-friendly.
To enhance the Muslim travel experience, the DOT will provide specialized training to AirAsia staff to cater to the specific needs of Muslim passengers.
“The Philippines, with its 15 million Muslim population, presents significant opportunities for Halal tourism development,” Isla said, highlighting AirAsia’s role in creating a welcoming environment for Muslim tourists while promoting the country’s cultural heritage.
Frasco emphasized the importance of addressing the unique needs of Muslim travellers.
“This partnership with AirAsia reflects our commitment to inclusivity, ensuring that the touchpoints of Muslim tourists in the country are properly attended to.”
She added that AirAsia’s initiatives align with the DOT’s ongoing efforts to strengthen Halal tourism in the Philippines.
AirAsia will also launch a new menu inspired by the Davao Halal-friendly Culinary Cup, showcasing the culinary traditions of the Moro and Lumad tribes, including signature dishes like beef rendang and chicken pastil.
Tourism Undersecretary for Muslim Affairs and Mindanao Promotions Myra Paz Valderrosa-Abubakar commended the partnership, calling it a pivotal step in positioning the Philippines as a prime destination for Muslim travellers, particularly in ASEAN and the Middle East.
As part of the agreement, AirAsia will contribute to the DOT’s initiatives, including country branding and product development, supporting the goal of making the Philippines’ tourism sector more inclusive and accessible to all.