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Manila Bulletin devider Lifestyle devider Luminaries and Life devider Negros heritage shines at the grand opening of Himbon: The 39th Negros Trade Fair at SMX Aura

Negros heritage shines at the grand opening of Himbon: The 39th Negros Trade Fair at SMX Aura

By MBrand
Published Sep 28, 2025 09:17 am
The country’s longest-running provincial trade fair officially opened today at SMX Convention Center, SM Aura, igniting a new chapter for Negros heritage and enterprise with its 39th edition, “Himbon”—meaning “to gather.”
Some of you may not remember that the Negros Trade Fair once found a home at the Megatrade Hall of SM Megamall in the mid-1990s. Back then, it was modest in scale but already brimming with the entrepreneurial spirit and artistry of the Negrense community. That same spirit has carried this fair forward across generations.
Hosted by the Association of Negros Producers (ANP) in partnership with SM Supermalls, the grand opening underscored SM’s commitment to championing Filipino MSMEs, providing a platform where tradition thrives alongside innovation.
“This fair is more than an exhibition—it is a gathering that celebrates the best of Negros,” said Steven Tan, President of SM Supermalls. “We are honored to host it here at SMX Aura, and to help ensure that Negrense heritage and creativity continue to thrive for future generations.”
The opening drew a dynamic mix of media, influencers, and Manila’s society personalities—amplifying the fair’s buzz both onsite and online.
A vibrant showcase of Negros’ finest
Guests were treated to a feast for the senses across six categories:
  • Food – Authentic Negrense delicacies, heirloom recipes, artisanal flavors
  • Fashion – Handwoven textiles, sustainable wear, and modern heritage styles
  • Gifts, décor, and homestyle – Elegant handcrafted pieces rooted in Negrense artistry
  • Natural and organic – Skincare, wellness, and sustainable lifestyle finds
  • Tourism – Destinations and cultural experiences from Negros
  • Furniture and furnishings – Export-quality designs inspired by Negros’ soul and soil
A platform for progress
What started in 1985 with just 30 vendors has grown into a national institution that nurtures MSMEs and elevates Negrense creativity onto the global stage. This year’s fair is the biggest yet—139 exhibitors across 2,500 sqm—making it the largest showcase in the fair’s history. The 39th Negros Trade Fair runs until Sept. 28, 2025, at SMX Aura Convention Center, SM Aura. Visitors are invited to taste, shop, and experience the vibrant stories of Negros—all in one place.

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Leisure Negros Trade Fair SM Supermalls
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