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Manila Bulletin devider Business devider The Stock Market devider Ayala Land offers ₱4.4-billion commercial lots in Tarlac estate

Ayala Land offers ₱4.4-billion commercial lots in Tarlac estate

Published Sep 26, 2025 11:32 am
Ayala Land Inc. (ALI) is rolling out ₱4.4-billion worth of inventory under phase three of its commercial lots in Cresendo, its 290-hectare (ha) estate in Tarlac, after the first two phases have been sold out amid strong investor demand.
The real estate giant said the commercial lots were taken up as national brands establish presence in the province. Its 32-ha industrial park is also 98-percent sold, with locators expected to generate around 2,000 jobs once operations commence.
The estate’s growth comes as Tarlac posts a 6.7-percent gross domestic product (GDP) expansion, outpacing the national average and benefiting from infrastructure links such as Subic-Clark-Tarlac Expressway (SCTEX) and proximity to Clark International Airport.
Rising household incomes and urban migration have also contributed to sustained property demand.
Several national retailers have opened at Cresendo in recent months, including McDonald’s, which unveiled its first “Green & Good” sustainable store in Tarlac. MerryMart Supermarket and 7-Eleven are now operational, while Don Bosco Tarlac has expanded its programs with senior high school and technical-vocational courses.
Upcoming establishments such as 21st Bean Café, Velvet Vibes, and MiPanda are also expected to boost foot traffic as Cresendo positions itself as a new downtown district for northern Central Luzon.
“The speed of take-up reflects strong confidence in Tarlac’s potential as the next commercial hub north of Metro Manila,” said Clarence Carcellar, project development manager for Cresendo.
Beyond commercial activity, ALI has integrated civic and lifestyle spaces into the estate. A 1.5-ha town plaza, multipurpose field, and themed garden are already serving as venues for community gatherings and events such as al fresco nights, which highlight local businesses and talent.
“These community events not only bring people together but also strengthen the value proposition for investors and locators,” said Christine Enriquez-Yabao, Ayala Land Estates’ marketing manager for Central Luzon and business synergies.
ALI said that with new retail locators coming in and phase three now underway, Cresendo is positioned to become a key growth center in Central Luzon over the next decade.
It added that the development’s combination of commercial, industrial, and civic features aligns with Tarlac’s evolving role as a business hub outside Metro Manila.

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