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Korean entertainment company HYBE establishes new office in India

Entertainment | Hallyuwood

Korean entertainment company HYBE establishes new office in India

By Jonathan Hicap

Korean entertainment company HYBE announced that it has completed the establishment of its new local subsidiary, HYBE India Entertainment Private Limited, to mark its fifth global headquarters following Japan, America, Latin America, and China.

Located in Mumbai, a cultural and entertainment hub for the arts and Bollywood film industry, HYBE India will serve as a strategic center to connect the Indian market with the global music and content industries.

HYBE is home to popular K-pop artists such as BTS, Seventeen, ENHYPEN, Tomorrow X Together, Le Sserafim and ILLIT.

The company said the establishment of HYBE India is a key part of its “multi-home, multi-genre” strategy, which aims to lead local markets by developing businesses that reflect regional cultures and characteristics.

With its mission, “Where voices of India become global stories,” the company added that it aims to discover and nurture talented artists from India and connect them with the global audience.

“With approximately 185 million users, India's music streaming market is the second-largest in the world, making it the perfect market to implement our growth strategy. The remarkable rise of K-pop in India highlights the country's potential as a major market, and we are excited to expand our presence,” said HYBE.

HYBE India will implement a locally optimized training and development (T&D) system through auditions and will actively support the regional activities of HYBE Music Group artists.

It will leverage HYBE’s 360-degree capabilities across the entire music industry, ranging from artist discovery and development to production, management, and marketing, bridging the local market with the global stage.

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