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Manila Bulletin devider Entertainment devider Celebrities devider Did Will Ashley, Gretchen Ho, and Aya Fernandez get hacked? No—here's the brewing reason they gave up their TikTok profiles for a day

Did Will Ashley, Gretchen Ho, and Aya Fernandez get hacked? No—here's the brewing reason they gave up their TikTok profiles for a day

By MBrand
Published Sep 18, 2025 10:41 am
Sept. 15, 2025. This morning, the TikTok community was shocked to see PBB housemate Will Ashley, TV personality Gretchen Ho, and TV actress, beauty queen, and social entrepreneur Aya Fernandez suddenly change their display photos, names, and bios, handing over their pages to unfamiliar faces. Social media buzzed with speculation: were their accounts hacked?
By noon, the stars revealed the truth. It wasn’t a hack; it was a takeover under the NESCAFÉ Plan, an initiative supporting the future of coffee farming through its six pillars - advocating for better farming practices, responsible sourcing, regenerative agriculture, organizing farmers into cooperatives, competitive pricing, and nurturing the next generation of Filipino coffee farmers. For one day, these top creators lent their TikTok platforms to young coffee farmers from Mindanao, putting a spotlight on the next generation of growers to share their stories with millions of TikTok users.
Star power meets farm power
“Proud ako to support the NESCAFÉ Plan and share my TikTok page with Queenie, isang kabataan na bumabangon para sa kinabukasan ng coffee farming. Small acts, like drinking a cup of NESCAFÉ, can create ripples of change,” said Will Ashley, who passed his account to 21-year-old Queenie Subasco, a graduate of Agricultural Technology and a beneficiary of the NESCAFÉ Kape’t Bisig sa Pagbabangon Educational Grant.
“Si Jade is proof that the next generation can carry coffee farming forward if they’re given the right support. Marami na ang natulungan, at marami pa ang pwedeng matulungan sa bawat tasa ng NESCAFÉ. That’s why I’m proud to use my platform to amplify his story,” said Gretchen Ho, who lent her TikTok to 18-year-old Jade Abear, a Biology student from Bukidnon and son of a coffee farm owner and NECAFÉ Coffee Ambassador Arnold Abear.
“Visiting Mindanao for Eco-Uling showed me how rich our land is, and how much heart our farmers have. Hilary’s journey reminds us that supporting young coffee farmers isn’t just about one person. It’s about building a sustainable future for all of us,” said Aya Fernandez, who passed her TikTok to 23-year-old Hilary Estandarte, a crop production graduate from Sultan Kudarat, the country’s coffee capital.
Meet the next generation of coffee farmers
The Bangon Henerasyon, literally the “generation that rises up”, are young coffee farmers and students from Mindanao who are redefining what it means to work the land. Raised in farming families, they now blend agriculture with modern advocacy, content creation, and a deep passion for keeping coffee farming alive for the next generation.
Among them is Queenie Subasco from Sultan Kudarat who built on her Agricultural Technology studies to pursue farming as a career, Jade Abear who dreams of modernizing farm practices while pursuing his love for dance and sports and finally, agricultural researcher Hilary Estandarte who is determined to use her knowledge to advance coffee farming while inspiring other young people to follow in her footsteps. Together, they represent the faces of the Bangon Henerasyon young leaders whose stories prove that the future of farming can be youthful, innovative, and inspiring.
More than a “hack” — it’s a handoff.
The takeover by the NECAFÉ Plan was designed to spark conversation by deliberately disrupting social feeds. Celebrities lent their TikTok platforms to young coffee farmers, drawing curiosity and speculation online. At its heart, the effort was meant to spotlight the urgent reality that the country’s coffee farmers are aging, with the average at 58 years old, and fewer young people are choosing to continue the trade. Without successors, the future of coffee farming, and the nation’s coffee supply, is at risk.
The NESCAFÉ Plan aims to help address these challenges. Today, it supports over 11,000 partner farmers across more than 23,000 hectares of coffee farmland. Among its initiatives is the ₱10 million NESCAFÉ Kape’t Bisig sa Pagbabangon Educational Grant, which will enable 400 children of farmers to pursue their college education in agriculture, ensuring that the next generation of growers has the tools and opportunities to carry the industry forward.
Follow the takeover on TikTok through @nescafephilippines and get to know the young coffee farmers featured in this movement: Queenie Subasco (@queenhie.143), Jade Abear (@jadebear3), and Hilary Estandarte (@hiilary06). Join the movement to #GisinginAngMundo for the future of coffee farming. To know more about the NESCAFÉ Plan, visit its website HERE
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