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Manila Bulletin devider Technews devider Haier Introduces Smarter, More Stylish Way to Laundry with New Washing Machines

Haier Introduces Smarter, More Stylish Way to Laundry with New Washing Machines

Published Sep 17, 2025 10:37 am
A toast to innovation and smarter living. Haier proudly celebrates the launch of its latest washing machine series—designed to bring efficiency, care, and convenience to every home.
A toast to innovation and smarter living. Haier proudly celebrates the launch of its latest washing machine series—designed to bring efficiency, care, and convenience to every home.
Haier Philippines staged a grand showcase that blended culture, fashion, music, and technology in an event titled “L’ART DU LAVAGE—The Art of Washing.” Guests were treated to an immersive experience highlighting the artistry and innovation behind Haier’s latest line of washing machines.
The highlight of the event was the theatrical unveiling of Haier’s newest washing machine models. Combining models, dancers, and stage effects, the presentation showcased not only the refined design but also the advanced technology behind each unit.
At the forefront of innovation: Haier Washing Machine Director Cui Hao highlights the brand’s commitment to smarter, more efficient, and sustainable laundry solutions.
At the forefront of innovation: Haier Washing Machine Director Cui Hao highlights the brand’s commitment to smarter, more efficient, and sustainable laundry solutions.
Leading the lineup was the Haier HW140-BD14387GNU1, a 14.0kg front-load washing machine powered by a Direct Drive motor. Featuring a colorful touchscreen, Wi-Fi connectivity, AI wash, smart dosing, ultra-fresh air function, and Essence Wash 2.0, it balances cutting-edge performance with sleek tempered glass aesthetics.
Alongside it, Haier introduced the HW120-BPD14367S8U1, a 12.0kg model equipped with a BLDC motor, Wi-Fi capability, and the same suite of intelligent functions, offering a slightly smaller yet equally sophisticated option for households.
Completing the collection was the Haier HS120-BR1BU, a 12.0kg washer with Double Drive technology for enhanced cleaning and a Fresh Air feature that keeps clothes hygienic even after washing—an ideal blend of practicality and modern design.
Influencer and Content creator, Jenela May Tuguinay-Cachero (Jenela in Japan) shares her experiences using a Haier washing machine. Her presence makes the event more engaging.
Influencer and Content creator, Jenela May Tuguinay-Cachero (Jenela in Japan) shares her experiences using a Haier washing machine. Her presence makes the event more engaging.
Adding perspective to the launch, GFK’s Timothy Lazaro shared consumer insights, emphasizing how convenience and smart technology shape purchasing decisions. A detailed product demo followed, illustrating how Haier’s new machines simplify diverse laundry tasks.
Attendees then explored an interactive exhibit area, observing live demonstrations and testing the products firsthand. This hands-on experience highlighted both performance and design, making the technology more tangible.
By the close of L’ART DU LAVAGE, the message resonated clearly: laundry is more than just a chore—it is an art made possible through thoughtful design and advanced innovation. Haier’s latest lineup redefines fabric care, ensuring that clothes remain clean, fresh, and beautifully preserved.
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