Leading e-wallet GCash has upgraded its GStocks platform by tapping a new partner, InvestaTrade, the stock trading arm of Investa, for an easier investing experience within its app.
Investa is known for its beginner-friendly approach to financial education and stock market awareness, and the new partnership is seen to redefine how first-time investors enter the stock market.
While the level of Filipinos’ interest and adoption toward investing has grown in recent years, participation in the stock market is still not widespread.
According to the Philippine Stock Exchange (PSE), the number of stock market accounts in the PSE reached 2.86 million, with 99 percent belonging to local investors as of June 2024. This represents only about 4.1 percent of the country’s roughly 70 million adult population.
The new partnership aims get more Filipinos into stock trading by introducing a simplified investing experience within the GCash app, allowing Filipinos to easily register, fund their accounts, and start investing in local stocks—all in just a few minutes.
The upgraded GStocks experience also aims to drive stronger literacy and ease stock selection with a more intuitive platform that features built-in educational content. The platform is also designed to be as user-friendly and accessible as possible, even to first-time investors.
“Financial tools only work if people actually feel ready to use them. This partnership is about meeting people where they are and giving them room to grow at their own pace,” said GCash General Manager for Wealth Management Arjun Varma.
He added that, “Our goal has always been to use technology to break down barriers to investing. With GStocks PH and InvestaTrade, we’re making it easier for more Filipinos to take that first step with tools designed to help jumpstart their financial journey.”
GCash said its partnership with InvestaTrade brings additional credibility and community-based learning to the platform. Since 2015, Investa has built a reputation for offering accessible tools, market insights, and educational content aimed at helping everyday Filipinos make sense of the stock market.
“We’ve always believed that investing should be made accessible for every Filipino. This has been our mission since day one. This collaboration allows us to take what we’ve built at Investa—tools, education, and a supportive community—and make it available to a wider audience through GCash,” Investa Chief Executive Officer (CEO) and Co-Founder JC Bisnar said.
Investa Chief Technology Officer (CTO) and Co-Founder Airwyn Tin said, “This collaboration also highlights the importance of technology in making investing more accessible. By leveraging the seamless experience and advanced features of the InvestaTrade platform, in synergy with GCash, we aim to simplify the learning curve and equip first-time and experienced users alike with reliable tools.”
It only takes minutes to start investing with GStocks. Fully verified GCash users with an updated know-your-client (KYC) in the last three years just need to register in-app to get approved instantly.