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Manila Bulletin devider Lifestyle devider Health and Wellness devider Taiwan Excellence launches LOHAS Lifestyle in the Philippines with Catriona Gray at Market! Market!

Taiwan Excellence launches LOHAS Lifestyle in the Philippines with Catriona Gray at Market! Market!

By MBrand
Published Sep 16, 2025 09:45 am
Fu Bear, Josephine Shun (Director of the Economic Division, TECO), and Alex Lai (Director, TAITRA Manila)
Fu Bear, Josephine Shun (Director of the Economic Division, TECO), and Alex Lai (Director, TAITRA Manila)
Taiwan Excellence officially launched its three-day event, LOHAS Days, on September 12 at Ayala Malls Market! Market!, aiming to promote a Lifestyle of Health and Sustainability (LOHAS) among Filipinos. The event opened with a press conference attended by Miss Universe 2018 Catriona Gray, who was formally introduced as a Taiwan LOHAS Advocate.
The event marked a major effort by Taiwan to introduce its wellness and sustainability innovations to the Philippine public. Key representatives from Taiwan institutions and leading health brands were present to show support.
The press conference began with a vibrant cheer dance performance set to Taiwan’s professional baseball team anthem, energizing the audience and symbolizing Taiwan’s dynamic entrance into the Philippine wellness scene.
Delivering the opening remarks, Ms. Josephine Shun, Director of the Economic Division at the Taipei Economic and Cultural Office in the Philippines, said:
“Taiwan is serious about health. Our government is promoting a big vision called Healthy Taiwan. Taiwan is known as the Bicycle Kingdom and one of the top three fitness equipment exporters in the world. I invite you to enjoy everything around you and have fun with your family and friends.”
Mr. Alex Lai, Director of Taiwan Trade Center Manila, emphasized the value of innovation in the LOHAS movement:
“17 Taiwanese companies have brought more than 30 innovative products. The Taiwan Excellence Awards have celebrated innovation as Taiwan’s core value. Behind every award is a simple belief: innovation brings a better life.”
Miss Universe 2018, Catriona Gray, speaking on the importance of the LOHAS movement in the Philippines
Miss Universe 2018, Catriona Gray, speaking on the importance of the LOHAS movement in the Philippines
“I’ve always admired Taiwan for being a leader in championing better health and wellness. Seeing LOHAS being shared here in the Philippines is an empowering reminder that living a healthy, sustainable lifestyle is something we can all embrace.”
The launch event also featured remarks from Ms. Anne Constantino, Senior Vice President for Operations at Anytime Fitness Asia Corporate, who shared her experience with Johnson Fitness, a Taiwan brand known for its smart fitness equipment. Other Taiwan brands supporting the initiative include JK Fitness, Starbia, Vinxper, and Aropec.
From left: Fu Bear, Arnold Wilson (Marketing Manager, Anytime Fitness Asia Corporate), Sky Pichay (JK Fitness), Armin Lavilla (Aropec), Josephine Shun (Director of the Economic Division, TECO), Alex Lai (Director, Taiwan Trade Center, Manila), Markki Stroem, Catriona Gray, Steve Chen (Chief Operating Officer, Starbia), and Jacqueline Hsiao (Vinxper)
From left: Fu Bear, Arnold Wilson (Marketing Manager, Anytime Fitness Asia Corporate), Sky Pichay (JK Fitness), Armin Lavilla (Aropec), Josephine Shun (Director of the Economic Division, TECO), Alex Lai (Director, Taiwan Trade Center, Manila), Markki Stroem, Catriona Gray, Steve Chen (Chief Operating Officer, Starbia), and Jacqueline Hsiao (Vinxper)
Day One Activities
Market! Market! was alive from morning until night as attendees of LOHAS Days on September 12 were able to access free fitness activities for the whole day, such as spin class, yoga session, and high-energy body combat.
In addition to fitness sessions and wellness talks, LOHAS Days also features a diverse range of innovative products from award-winning Taiwanese brands, highlighting how technology and sustainability go hand in hand in everyday living:
• GIANT, XTC SLR 29 — Includes Giant’s premium ALUXX SLR aluminum frame, offering top-tier lightness, rigidity, and durability and ensuring speed, balance, and confident handling on any trail.
• Makalot, Motion Tracking Suit — Designed for AI-powered AR/VR and animation and accurately tracks joint motion and angles using reliable sensors and algorithms.
• Acer, Swift Edge 14 AI — Built for productivity and creativity, it delivers up to 21 hours of reliable performance with multi-day battery life.
• FECA, Slam Dunk Basketball Kit— Features FECA’s patented magic suction technology and offers a stable, eco-friendly, and adjustable play setup for both kids and adults.
• Annie’s Way, Power Hydrate Facial Essence — Ultra-fast absorbing, non-sticky power hydrate facial essence infused with Green Tea and Retinol to refresh, hydrate, and revitalize the skin.
LOHAS Days Event At Ayala Malls MARKET! MARKET!
LOHAS Days ran until September 14 at Ayala Malls Market! Market! in Taguig City. Visitors enjoyed fitness sessions, wellness talks, interactive exhibits, and product showcases that highlighted Taiwan’s innovations in health and sustainability. The event also featured the beloved mascot FuBear and offered exciting activities for families and fitness enthusiasts alike.
For more information on LOHAS Days, visit the Facebook page of Taiwan Excellence PH: https://www.facebook.com/TaiwanExcellence.ph.

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