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Manila Bulletin devider Embassies at Work devider Israel Ministry of Tourism and El Al Airlines celebrate strengthened ties with Philippine travel partners

Israel Ministry of Tourism and El Al Airlines celebrate strengthened ties with Philippine travel partners

Published Sep 15, 2025 04:39 pm
Jorge Marques, Israel Honorary Consul to Davao, Ambassador Dana Kursh, Tisha Escalona, President El Al Philippines, and Anna Oraiza Aban Marketing Manager, Israel Ministry of Tourism Philippine Office
Jorge Marques, Israel Honorary Consul to Davao, Ambassador Dana Kursh, Tisha Escalona, President El Al Philippines, and Anna Oraiza Aban Marketing Manager, Israel Ministry of Tourism Philippine Office
In a vibrant prelude to Rosh Hashana, the Jewish New Year, the Israel Ministry of Tourism (IMOT), in partnership with El Al Airlines Philippines, hosted a festive gathering for key figures in the Philippine travel industry and media. The event celebrated the deepening tourism ties between Israel and the Philippines, spotlighting Israel’s rich cultural appeal and the visa-free access now extended to Filipino travelers.
Her Excellency Dana Kursh, ambassador of Israel to the Philippines, opened the celebration with a heartfelt message: “As Israel’s Ambassador to the Philippines, my vision is for Filipinos to experience the beauty of Israel — from the Galilee of my childhood to the wonder of Jerusalem — and for Israelis to discover the Philippines, its people, its hospitality, and its 7,000 islands of paradise. This vision inspires our Embassy’s efforts to make direct flights between our countries a reality.”
The event showcased Israel not only as a spiritual haven but also as a land of striking contrasts, where golden deserts meet snowy peaks, and ancient history blends seamlessly with modern vibrancy.
Anna Oraiza Aban, marketing manager of IMOT’s Philippine office, emphasized this unique appeal: “Israel is a land of contrasts, where you can marvel at golden deserts and snowy peaks in the same journey. With the gift of visa-free entry for Filipinos, we are excited to welcome you to discover Israel’s beauty, culture, and unforgettable experiences.”
Tisha Escalona, president of APG Philippines and general sales agent of El Al Airlines, reaffirmed her commitment to expanding travel opportunities: “As the General Sales Agent of El Al in the Philippines, APG is proud to collaborate with the Israel Ministry of Tourism to inspire more Filipinos to discover Israel.”
Rosh Hashanah Celebration with PH Market
Rosh Hashanah Celebration with PH Market
In keeping with Rosh Hashana traditions, Ambassador Kursh led a symbolic toast with a ruby-red drink inspired by the pomegranate, a symbol of abundance, renewal and sweetness. Guests also shared apples dipped in honey, reflecting hopes for a fruitful year ahead and the belief that even life’s challenges can bring sweetness.
The celebration underscored the enduring friendship between Israel and the Philippines and set the stage for deeper collaboration in tourism. With visa-free access and the promise of direct flights on the horizon, Filipinos are warmly invited to explore Israel, whether for pilgrimage, leisure or cultural discovery.
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