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Cop Song Hye Kyo's everyday-elegant style with this footwear collection

Lifestyle | Fashion and Beauty

Cop Song Hye Kyo's everyday-elegant style with this footwear collection

FitFlop and Song Hye Kyo return with a second campaign, reimagining style through engineering

By MBrand

Following the success of its debut campaign, Fitflop, the globally recognised footwear brand renowned for ergonomic innovation, is once again joining forces with acclaimed Korean actress Song Hye Kyo for autumn-winter 2025 and spring-summer 2026.

This new season builds on the brand’s signature fusion of style and performance, presenting a collection that pairs contemporary design with biomechanically engineered comfort.

Gianni Georgiades, Fitflop CEO, said, “Building on the phenomenal success of our first campaign together, this season is all about pushing innovation forward. Song Hye Kyo embodies the perfect balance of style and substance, just like our footwear, and her incredible influence across the world makes her the ideal partner as we continue to expand globally.”

Shot on location in Seoul, the campaign captures Song’s effortlessly modern style, as she showcases her handpicked favorites across both seasons:

F-Mode Stack Chelsea Boot – an architectural take on everyday edge
F-Luma Sling Back Loafer – versatile and elevated
Delicato Mary Jane Mule – sleek femininity with cushioning
Gen-FF Max – a bold lift on the everyday trainer
Retro Q Sneaker – nostalgic sport style debut

“Fitflop shoes are comfortable and easy to style for everyday wear, so I often wear them in my daily life,” Says Song Hye Kyo.

The collection introduces a sophisticated color palette, blending earthy tans and warm cappuccinos with rich plum, soft turtle dove, and deep denim hues, designed to transition seamlessly from autumn into spring.

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