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Manila Bulletin devider Lifestyle devider Fashion and Beauty devider Shop guilt-free on LazMall this 9.9: Trust, quality, and smarter shopping with Lazada

Shop guilt-free on LazMall this 9.9: Trust, quality, and smarter shopping with Lazada

By MBrand
Published Sep 9, 2025 10:43 am  |  Updated Sep 10, 2025 11:12 am
The highly anticipated 9.9 Mega Brands Sale is back, and Lazada is making it easier than ever to shop guilt-free. With LazMall’s Authenticity Guarantee, shoppers can indulge in great deals without second thoughts—knowing every purchase delivers real value and trusted quality.
This year’s 9.9 sale promises up to 90 percent off branded deals, up to P2,000 vouchers, and free shipping with no minimum spend from Sept. 8 (8 p.m.) to 11. To kick off the celebration, catch the special LazLive show on Sept. 8 at 11 p.m., where you can take on the “Guilt-Free Test” yourself. Shoppers can play along for a chance to win vouchers from top LazMall brands and enjoy even more exclusive deals and rewards during the livestream. Just search “Lazada Guilt Free” on the app to join the fun.
Authenticity, quality, and value guaranteed
As one of the country’s leading e-commerce platforms, Lazada is committed to delivering high-quality shopping experiences, with LazMall serving as the flagship of authenticity, dependable service, and secure transactions. Complementing the wide range of trusted brands at great value, shoppers also benefit from fast shipping and free returns, making every purchase even more convenient and worry-free.
Lazada reinforces this vision through collaborations across the e-commerce ecosystem, partnering with brands, sellers, and its creator network to drive trust and shared growth. “At Lazada, we’ve always worked closely with our brands and prioritized our buyer experience to make sure that every purchase on LazMall is worry-free,” said Alvin Ching, head of Seller Operations, Lazada Philippines. “Through our 100 percent authenticity guarantee, 2X Money Back, and fast delivery and free returns, customers can be confident that they’re getting authentic brands and the best possible value with no hesitation.”
Smarter and more rewarding shopping with AI Lazzie
Lazada is also introducing new ways to make the shopping journey smarter and more seamless through AI Lazzie, Lazada’s AI-powered shopping assistant. AI Lazzie helps users cut through the noise of endless options by offering personalized guidance, smarter recommendations, and fun interactive experiences designed to make online shopping more rewarding.
This 9.9, shoppers are invited to take part in a special challenge—just chat with AI Lazzie to unlock prizes of up to P100 in LazRewards every day!
“AI is helping us create a more personalized and rewarding shopping experience,” said Pauline Castro, head of User Product Operations, Lazada Philippines. “From helping users find the right products faster to surfacing deals that truly match their needs, our goal is to let everyone shop guilt-free, knowing they’re getting quality and value every single time.”
Beyond empowering individual shoppers, Lazada continues to play a key role in fueling the growth of the Philippine digital economy. By providing a platform that brings together trusted brands, diverse product assortment, and innovative AI-powered technology, Lazada inspires trust among shoppers while shaping the future of eCommerce.
This year’s better 9.9 sale kicks off on Sept. 8 (8 p.m.) to Sept. 11, only on the Lazada app. Don’t miss out - visit lzd.co/99MegaBrandsSale today!
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