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Manila Bulletin devider Lifestyle devider Food devider Kenny Rogers Roasters marks 30 years with first-ever LRT-1 train campaign

Kenny Rogers Roasters marks 30 years with first-ever LRT-1 train campaign

Fast-casual chain launches 'I Love Me Better' anniversary push with self-love and healthy eating message

By MBrand
Published Sep 10, 2025 09:00 am
Kenny Rogers Roasters is marking its 30th anniversary with a campaign that goes beyond its restaurants and into one of Metro Manila’s busiest transport systems.
The brand has launched “I Love Me Better,” which it describes as one of its most personal campaigns yet, centered on self-love and healthier food choices. As part of the rollout, Kenny Rogers Roasters became the first fast-casual dining chain to wrap an entire LRT-1 train with its branding.
The campaign train features the company’s signature colors along with motivational reminders such as “Be you, do you, for you,” “Celebrate small wins,” and “Healthy looks good on you.” QR codes on overhead panels lead commuters to a landing page where they can explore the chain’s menu of healthier meals.
“Our 30th anniversary is not just a celebration of our past but also a promise for the future,” said Frederick Siy, president and CEO of Kenny Rogers Roasters Philippines. “For three decades, we’ve been committed to offering Filipinos meals that are both flavorful and healthy. With this milestone, we want to remind everyone that self-love and healthier choices should be celebrated every day.”
The brand said the campaign is designed to turn everyday commutes into interactive experiences while encouraging Filipinos to make intentional food choices.
Follow Kenny Rogers Roasters’ Facebook, Instagram, TikTok, and Youtube accounts to get more updates.
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