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Manila Bulletin devider Environment and Sustainability devider From waste to wonder

From waste to wonder

Clean Earth Project turns pineapple waste into everyday cleaning power

Published Sep 9, 2025 10:35 am
Clean Earth Project proudly launches its newest campaign, “Powerfully Clean, Naturally Gentle.” featuring its hero product the All-Purpose Cleaning Spray.
At the heart of the brand’s innovation is its eco-enzyme technology made from upcycled pineapple peel waste. By transforming discarded fruit into a powerful cleaning solution, Clean Earth Project brings to life its mission of turning waste to wonder while protecting Filipino families and the planet.
From Waste to Wonder
Each product is powered by eco-enzyme technology, made from fermented pineapple peel waste. Through natural fermentation, discarded fruit peels are transformed into powerful cleaning agents that cut through grease, dirt, odor, and bacteria without relying on harsh chemicals.
This process not only delivers effective cleaning, but also reduces agricultural waste, supports a circular economy, and lowers carbon emissions. Every bottle embodies the brand’s mission: turning waste into wonder while protecting what matters most – your family and the planet. 
Powerfully Clean, Naturally Gentle
The campaign calls on Filipino families to embrace better, safer cleaning choices. With high performance cleaning solution that cleans effectively while reducing your chemical exposure by up to 70%.
Free from harsh chemicals with No SLS, Phthalates and synthetic fragrances. And lastly, enhances a green ecosystem as it food diverts wastes that reduce methane emissions and lowers greenhouse gases by 73%. 
What’s Next for Clean Earth Project?
With Powerfully Clean, Naturally Gentle campaign, Clean Earth Project strengthens its presence both online and in retail, making eco-enzyme solutions more accessible across the country. The campaign reaffirms its mission of creating everyday products that protect families while reducing environmental impact.
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