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Manila Bulletin devider Business devider The Stock Market devider PLDT invests ₱594 million in Kayana to lead hyper-personalized customer push

PLDT invests ₱594 million in Kayana to lead hyper-personalized customer push

Published Sep 2, 2025 12:55 pm
PLDT Inc. Chairman, President and CEO Manuel V. Pangilinan
PLDT Inc. Chairman, President and CEO Manuel V. Pangilinan
Integrated telecommunications firm PLDT Inc. is taking charge of the MVP Group of Companies’ push for hyper-personalized customer experience by boosting its stake in data unit, Kayana Solutions Inc.
In a disclosure, PLDT said it has executed a subscription agreement for 594 million additional common shares in Kayana for ₱594 million.
PLDT said the agreement represents approximately 18 percent of the total outstanding common shares of Kayana.
Despite the addition of shares, PLDT’s ownership interest in Kayana remains unchanged at 45 percent.
Metro Pacific Investments Corp. (MPIC) and its subsidiary Manila Electric Co. (Meralco) each own 27.5 percent.
PLDT said the additional investment into the MVP’s group data arm forms part of a collective effort to drive new opportunities within the group.
Kayana, formerly known as DigiCo and Limitless Growth Ventures Inc., is a data-powered digital experience company that utilizes the data assets of companies led by tycoon Manuel V. Pangilinan.
The company aims to deliver a hyper-personalized customer experience that will bring a “radical change” in customer engagement across the MVP Group.
Kayana leverages its technology platform to enable the group to scale its operations and achieve seamless integration of services and capabilities.
In its financial report, PLDT stated that payments and rewards systems will play a pivotal role in Kayana’s goal of enhancing the overall customer experience.
PLDT earlier invested a total of ₱840 million in Kayana, totaling 60 percent of equity interest, including subscriptions payable of ₱288 million.
The telco later entered into share subscription agreements in September last year, where it subscribed to additional common shares equivalent to ₱46.5 million, and the other shareholders subscribed to shares totaling ₱523.5 million. This resulted in PLDT's equity ownership in Kayana to fall to 45 percent.
PLDT reported a net income of ₱17.6 billion from January to June, nearly two percent higher than ₱17.3 billion in the same period last year.
PLDT is expecting this year’s net income to at least match the ₱32.31 billion recorded in 2024 due to slightly weaker demand in its wireless and enterprise segments.
The company’s capital expenditure reached ₱27.4 billion in the first half, with the full-year guidance seen to be around ₱63 billion, compared to an initial projection of ₱68 billion to ₱70 billion.

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