President Marcos has ordered government agencies to ensure that the Turismo Asenso Loan Program is accessible to in need small tourism businesses around the country.

In his speech during the awarding ceremony of tourism loan in Pasay City, Marcos directed the Department of Tourism (DOT), Department of Trade and Industry (DTI), and Small Business Corporation (SBCorp) to make all assistance to tourism businesses available in all areas in the country.

"Kaya naman, sa DOT, DTI, at SBCorp., tiyakin ninyong abot ang Turismo Asenso Loan Program at iba pang tulong sa buong panig ng bansa (Therefore, to the DOT, DTI, and SBCorp., make sure that the Turismo Asenso Loan Program and other forms of assistance are accessible throughout the entire country)," Marcos said.

The President also ordered them to simplify the process of applying for loans so that more  micro, small, and medium enterprises (MSMEs) are able to benefit from it.

"Palawakin pa ang impormasyon ukol dito, gawing simple ang proseso, at tiyakin na maraming MSMEs ang makikinabang, lalo na ang mga nasa malalayong lugar (Expand the information about this, simplify the process, and ensure that many MSMEs will benefit, especially those in far-flung areas)," Marcos said.

According to Marcos, the tourism loan program's goal is to make capital more accessible to MSMEs in the tourism sector.

It is designed to empower tourism MSMEs by providing access to low-interest financing, allowing them to expand operations, enhance visitor services, and contribute more significantly to the sector’s sustainable growth.

He added that through the loans, MSMEs can grow their businesses; improve the quality of services to showcase the brand of Filipino hospitality; and to provide a better future for their families and communities.

The Chief Executive also cited experiential tourism as one of the reasons tourists travel. Thus, the Philippines, he said, must continue to cater for this.

"Ngayon, mas pinipili na ng mga turista ang mga aktibidad na mas makabuluhan—mga karanasang mas malapit sa lokal na kultura at pamumuhay. What they call this is experiential tourism (Nowadays, tourists prefer more meaningful activities—experiences that are closer to local culture and way of life. What they call this is experiential tourism)," he said.

He stressed that aside from the country's culture, Philippine tourism takes pride in Filipinos' hospitality.

"Pero para sa atin mga Pilipino, ang pinakamahalaga na maramdaman nila at maranasan nila ang hospitality ng Pilipino. Alam naman natin iyan ang ipinagmamalaki natin sa lahat (But for us Filipinos, what’s most important is for them to feel and experience Filipino hospitality. We all know that’s what we're most proud of)," Marcos said.